Google search is getting to be borderline useless...

It's the end I tell you, Winter is Comming.

P.S: Fk Ggoogle A.I.
 
I think this is happening already. When I say google it I just mean do a search for it. I don't mean to actually use google.
so now google = search for it
It would be counter-productive for sure. The term 'Googling' has already been adopted by vocabularies worldwide as a verb. It's separating itself more and more from the actual brand. Something which companies hate! Like Luxaflex, Elevator, Bubble Wrap, Jet Ski - it's a brand marketeer's dream and worst nightmare all at once:

http://mentalfloss.com/article/56667/41-brand-names-people-use-generic-terms

If Google missteps somewhere in the future we will 'Google' on DuckDuckGo, Bing or who-ever offers the same quality without the annoyances :)
 
I have been noticing that people now actually go to 4th and even 10th page to look for stuffs. I tend to get visitors to one of my new sites this way. It just screams how the first page is useless. I must admit that I have started doing the same.

Google has grown so big that it now decides what we should search for. Many of my keywords are cut by it. I love alternative media which unfortunately is becoming difficult to find on Google. So I have started using gopher.
 
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