Google Search Console Zero Impressions After Initial Progress

Hello Community members,

I’ve been working on my website, https://ngcalculator.com/, for the past 4 months. I consistently add 3 to 5 new calculators each month. In the beginning, Google Search Console showed good progress — the site appeared for over 800 keywords. However, for the past 3 days, Search Console is showing zero impressions and zero keywords.

Can you please guide me on how to identify the problem and how to fix it?

this behaviour (initial traffic during the first 1-4 weeks of a site's launch is typical for fresh sites, I don't know why it happens but I'm blind-guessing it's because google are testing your site / content against quality traffic in order to get some user engagement signals so that they can decide where to rank you, if anywhere). So, this was a free ride from google, it's not actually your own effort that gave you the exposure

What's worrysome / interesting is that your CTR is incredibly low, which means that a lot of people have seen your content during this free trial stage, but only 0.1% of them have interacted with it, which is a bad sign in terms of SEO.

So, your main focus should be improving the content by better addressing the intent behind the keywords you target. So, work on content-keywords relevancy if you can (as I suspect there's very little stuff you can write about on "calculator" type of keywords, which is why domain authority and brand strength are so important for this type of websites)...

Also, check the GSC reports on which search queries google have displayed your site for and - if you don't have content on your site that covers those search queries - now is the right time to produce content around them. Just - again - make sure that the content is extremely relevant, otherwise you will keep sending bad signal after bad signal to google and before the year's over your entire site / domain could be flagged as low quality / thin content / spam / whatever and never rank (at least never rank highly ever again) until you lift those filters of google (which I don't know how to do, so please don't ask )

Take a quick look at the site. The first thing I notice is the missing favicon. Also, the Google snippets aren’t informative. It seems like there’s too little content on the pages—I’d definitely pay special attention to that.

Also, make sure to check the Indexing section in GSC.