Google Search Console - Keywords exclude brand vs organic keywords

mystique_blue

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Hi, I am a newbie of SEO
May I ask if those keywords that i excluded "brand name" are consider organic keywords?
or even my "brand name" also counted as "organic keywords"?
 
In SEO, organic keywords are search words that people use to find information or products/services without mentioning a specific brand. However, when users search for your brand, your brand name can also be considered an organic keyword. So, both non-branded and branded search terms can be categorized as organic keywords, depending on how they are used.
 
with regards to SEO, organic means that it comes from search engines (google, bing, yahoo, ecosia, DDG, etc)
branded means that the keywords include your brand, so if - for example - your company's brand (which is the name, really) is "mystique_blue" then any keyword that contains the phrase "mystique_blue" is a branded keyword.

And branded organic keyword (or search term if you prefer to call it like this, it's absolutely the same thing) is any keyword that includes the phrase "mystique_blue" and comes from search engines. Nothing complicated, really...
 
Organic keyword isn't really a used term in SEO because anything searched in search engines automatically become organic.

On other platforms there can be distinction between paid and organic keyword but not really with search engines.

Branded keywords are part of organic keywords. It's a search term that includes brand entity type.

Can you show screenshot of GSC where this is located?
 
If the brand name is popular for something specific, it could be considered as an organic query
 
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