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Google Rewrites Quality Rating Guide – What SEOs Need to Know

Discussion in 'Blogging' started by seobats, Jul 11, 2014.

  1. seobats

    seobats Regular Member

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    "Google is now putting a high emphasis on sites that are considered to have a high level of Expertise, Authoritativeness or Trustworthiness."


    This is important to everyone, who wants to know what Google is looking for its ratings systems.


    The article points to several things:

    Lacking in E-A-T
    Many Ads = Low Quality
    Supplementary Content
    Poor Page Design
    Rating forums and Q&A
    Q&A Without the Answer
    Inline Advertising
    Reputation Research
    Distracting Content
    About Us and Contact info pages


    Interesting, and worth a read.


    Source : http://goo.gl/vCj1mH
    New Guidelines : http://goo.gl/xpxRqV
     
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  2. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    Interesting read. http://www.scribd.com/doc/217994742/General-Guidelines-1

    Here is the Contents

    General Guidelines Version 5.0
    March 31, 2014
    General Guidelines Overview ................................................................................. 5

    Part 1: Page Quality Rating Guideline ................................................................... 6

    1.0 Introduction to Page Quality Rating ................................................................................................................. 6

    2.0 Understanding Webpages and Websites ........................................................................................................ 6

    2.1 Important Definitions ................................................................................................................................ 6

    2.2 What is the Purpose of a Webpage? ....................................................................................................... 7

    2.3 Your Money or Your Life (YMYL) Pages.................................................................................................. 8

    2.4 Understanding Webpage Content ........................................................................................................... 8

    2.5 Understanding the Website .................................................................................................................... 10

    2.6 Website Maintenance .............................................................................................................................. 14

    2.7 Website Reputation ................................................................................................................................. 15

    3.0 Overall Page Quality Rating Scale ................................................................................................................. 18

    4.0 High Quality Pages .......................................................................................................................................... 18

    4.1 Characteristics of High Quality Pages .................................................................................................. 18

    4.2 A Satisfying Amount of High Quality Main Content ............................................................................ 19

    4.3 A High Level of Expertise/Authoritativeness/Trustworthiness (E-A-T) ............................................. 20

    4.4 Positive Reputation ................................................................................................................................. 20

    4.5 Helpful Supplementary Content ............................................................................................................. 20

    4.6 Functional Page Design .......................................................................................................................... 21

    4.7 A Satisfying Amount of Website Information ....................................................................................... 21

    4.8 A Well Cared For and Maintained Website ........................................................................................... 22

    4.9 Examples of High Quality Pages ........................................................................................................... 22

    5.0 Highest Quality Pages ..................................................................................................................................... 26

    5.1 Very High Quality MC .............................................................................................................................. 26

    5.2 Very High Level of E-A-T ........................................................................................................................ 26

    5.3 Very Positive Reputation ........................................................................................................................ 26

    5.4 Examples of Highest Quality Pages ...................................................................................................... 26

    6.0 Low Quality Pages ............................................................................................................................................ 32

    6.1 Low Quality Main Content ...................................................................................................................... 33

    6.2 Unsatisfying Amount of Main Content .................................................................................................. 33

    6.3 Lacking Expertise, Authoritativeness, or Trustworthiness (E-A-T) ................................................... 33

    6.4 Negative Reputation ................................................................................................................................ 34

    6.5 Characteristics Which May Be Evidence of Low Quality .................................................................... 34

    6.6 Examples of Low Quality Pages ............................................................................................................ 36

    Proprietary and Confidential ? Copyright 2014


    7.0 Lowest Quality Pages ....................................................................................................................................... 39

    7.1 Harmful or Malicious Pages ................................................................................................................... 40

    7.2 Lack of Purpose Pages ........................................................................................................................... 40

    7.3 Deceptive Pages ...................................................................................................................................... 40

    7.4 Lowest Quality Main Content ................................................................................................................. 42

    7.5 No Website Information .......................................................................................................................... 45

    7.6 Highly Untrustworthy, Unreliable, Unauthoritative, Inaccurate, or Misleading ................................ 46

    7.7 Abandoned Websites or Spammed Pages on a Website .................................................................... 46

    7.8 Extremely Negative or Malicious Reputation ....................................................................................... 46

    7.9 Examples of Lowest Quality Pages ....................................................................................................... 47

    8.0 Medium Quality Pages ...................................................................................................................................... 53

    8.1 Examples of Medium Quality Pages ...................................................................................................... 54

    9.0 Page Quality Rating: Important Considerations ............................................................................................ 57

    9.1 Instructions for Rating Page Quality Tasks .......................................................................................... 57

    9.2 The Top Three PQ Considerations ........................................................................................................ 57

    9.3 E-A-T: Page or Website? ........................................................................................................................ 58

    10.0 Page Quality Considerations for Specific Types of Pages ......................................................................... 58

    10.1 Ratings for Encyclopedia Pages .......................................................................................................... 58

    10.2 Ratings for Pages with Error Messages or No MC ............................................................................ 58

    10.3 Ratings for Forums and Q&A pages ................................................................................................... 60

    11.0 Page Quality Rating FAQs ............................................................................................................................. 64

    Part 2: Utility Rating Guideline ............................................................................ 66

    12.0 Introduction to Utility Rating ......................................................................................................................... 66

    12.1 Important Rating Definitions and Ideas ............................................................................................ 66

    12.2 The Purpose of Search Quality Rating ................................................................................................ 67

    12.3 Raters Must Represent the User .......................................................................................................... 67

    12.4 Browser Requirements ......................................................................................................................... 67

    12.5 Ad Blocking Extensions ....................................................................................................................... 67

    12.6 Internet Safety Information ................................................................................................................... 67

    12.7 Releasing Tasks .................................................................................................................................... 68

    13.0 Understanding the Query ............................................................................................................................... 68

    13.1 Understanding User Intent ................................................................................................................... 68

    13.2 Task Language and Task Location (Locale) ....................................................................................... 69

    13.3 Queries with Multiple Meanings ........................................................................................................... 69

    13.4 Query Meanings Can Change Over Time ............................................................................................ 71

    13.5 Classification of User Intent: Action, Information, and Navigation: Do-Know-Go ........................ 72

    Proprietary and Confidential ? Copyright 2014 2

    14.0 Utility Rating Scale for Result Blocks ........................................................................................................... 73

    14.1 Vital (V) ................................................................................................................................................... 87

    14.2 Useful (U) ................................................................................................................................................ 95

    14.3 Relevant (R) ............................................................................................................................................ 99

    14.4 Slightly Relevant (SR) ......................................................................................................................... 101

    14.5 Off-Topic or Useless (OT) ................................................................................................................... 103

    15.0 Rating Porn (P), Foreign Language (F), and Didn?t Load (D) Results ..................................................... 107

    15.1 Porn (P) Flag ........................................................................................................................................ 107

    15.2 Porn Result Utility Rating ................................................................................................................... 107

    15.3 Reporting Illegal Images ..................................................................................................................... 109

    15.4 Foreign Language Results ................................................................................................................. 110

    15.5 Rating Results with Content that Doesn?t Load ............................................................................... 113

    16.0 Location and Utility Rating .......................................................................................................................... 115

    16.1 Locale is Important.............................................................................................................................. 115

    16.2 Queries that ?Ask? for Nearby Results or Nearby Information ...................................................... 118

    16.3 User Location and Understanding the Query ................................................................................... 121

    16.4 Queries with an Explicit Location ...................................................................................................... 123

    16.5 Vital Ratings for Queries with a User Location ................................................................................ 124

    16.6 Rating Queries with User Location and Explicit Location .............................................................. 125

    16.7 Rating Local Intent Queries ................................................................................................................ 125

    16.8 Rating Examples with User Location, Explicit Location, and Local Intent ................................... 125

    Part 3: Block Utility Rating Guideline ............................................................... 129

    17.0 Overview of Block Utility (BU) Rating ......................................................................................................... 129

    18.0 The Relationship between PQ and Utility ................................................................................................... 129

    19.0 Queries with Multiple Interpretations and Intents ..................................................................................... 131

    20.0 Specificity of Queries and Landing Pages ................................................................................................. 133

    21.0 Utility and Freshness .................................................................................................................................... 139

    22.0 Misspelled and Mistyped Queries and Results .......................................................................................... 143

    22.1 Misspelled and Mistyped Queries ....................................................................................................... 143

    22.2 Name Queries ....................................................................................................................................... 143

    22.3 Spelling Suggestion Result Blocks .................................................................................................... 145

    23.0 Non-Vital Results for URL Queries .............................................................................................................. 149

    24.0 Product Queries: Action (Do) vs. Information (Know) Intent ................................................................... 150

    25.0 Mobile Landing Pages .................................................................................................................................. 151

    Proprietary and Confidential ? Copyright 2014 3

    Part 4: Using the Evaluation Platform .............................................................. 153

    26.0 Introduction ................................................................................................................................................... 153

    27.0 Accessing the Evaluation Platform (EP)..................................................................................................... 153

    28.0 Evaluation Platform Screenshot .................................................................................................................. 153

    29.0 Block Utility Task Page Screenshot ............................................................................................................ 154

    30.0 Notes about Using the Block Utility Rating Interface ................................................................................ 156

    31.0 Using the ?Report a Problem / Release this Task? Button ....................................................................... 156

    32.0 Reporting Results with Duplicate Landing Pages ..................................................................................... 157

    33.0 Using the Page Quality Rating Scale in Block Utility Rating Tasks ........................................................ 160

    Proprietary and Confidential ? Copyright 2014 4

    ?expertise, authoritativeness and trustworthiness? http://www.scribd.com/doc/217994742/General-Guidelines-1
     
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  3. lexis

    lexis Regular Member

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    Interesting... will read this on a boring sunday morning, thanks.
     
  4. edgematch

    edgematch Elite Member

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    Link is dead now. Can anyone upload please?
     
  5. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    yeah they want money to download.