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Google Ranking Factors 2013 compared to 2012 - Google Search Germany

Discussion in 'Black Hat SEO' started by Sgt Kraut, Jun 19, 2013.

  1. Sgt Kraut

    Sgt Kraut Regular Member

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    German search analysis company Searchmetrics has evaluated the first 3 pages for 10.000 keywords in Google Search Germany. Some of the results are compared with their database of 2012 to find out differences. Their results are published in a 70 pages paper written in German, but I thought I should share the most interesting statistics with you anyway. Let me know if you need the translation of something.

    x-axis is Spearman?s rank correlation coefficient (check wiki to understand http://en.wikipedia.org/wiki/Spearman's_rank_correlation_coefficient)
    [​IMG]

    Changes in Onpage Factors

    [​IMG]

    Importance of Keyword Existence in Domain Decreased (Most BHs already know that I guess)
    [​IMG]

    Importance of Position of Keyword in Title Has Nearly Doubled (The more at the beginning, the better)
    [​IMG]


    Site Loading Speed (You can clearly see that the sites on top position load very fast in comparison)

    [​IMG]

    Pictures on the Site (top sites have many of them)
    y-axis = amount of pictures

    [​IMG]

    Existence of Adsense (Adsense ads give a slightly better ranking in 2013, more Adsense ads on a page seem also to be good!)

    [​IMG]

    Changes in Backlinks Importance


    [​IMG]


    Amount of Backlinks (we already know it, the top sites have many of them)

    y-axis = Amount of Backlinks
    [​IMG]

    Other things that appear in the paper:


    • Brands can rank on 1 even if they don?t meet a lot of Google?s SEO criteria
    • Top positions are reserved for brands

    Summary at the end of the paper translated to English by me in short:


    • Keywords (onpage, anchors, domains) are losing importance
    • Many (mostly Onpage Factors) are not so important for Brands as they would be for normal sites
    • Social Signals are way more important especially for position 1 as these URLs have way more of them than their competitors
    • More words in texts and more media (images and videos) are more important compared to 2012
    • Integration of more Ads than in 2012 is not a problem, overdoing it is still harmful though

    Source: All pictures are screenshots of statistics of the Whitepaper SEO Ranking-Faktoren 2013- Google Deutschland ? published by Searchmetrics.
     
    • Thanks Thanks x 13
  2. grimz1

    grimz1 Newbie

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    thanks for the info man. useful intel to keep in mind
     
  3. ficfroc

    ficfroc Regular Member

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    Great share, Do you mind giving the link to the study even if it's german.
     
  4. Sgt Kraut

    Sgt Kraut Regular Member

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    • Thanks Thanks x 1
    Last edited: Jun 19, 2013
  5. Conor

    Conor Jr. VIP Jr. VIP

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  6. deki33

    deki33 Jr. VIP Jr. VIP Premium Member

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    Looks good..
    and now boring job...to translate some of words from graph :(
     
  7. Sgt Kraut

    Sgt Kraut Regular Member

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    Okay, I've translated the first image. Unfortunately, my brain is not working through the heat we have today. It looks crappy, but at least it should make understanding easier.


    [​IMG]
     
  8. fantastico

    fantastico Newbie

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    english mode:
    us-ranking-factors-2013.jpg
     
    Last edited: Jun 29, 2013
  9. ezines

    ezines Power Member

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    Here is a larger version for English from this URL:
    Code:
    http://www.searchmetrics.com/en/services/ranking-factors-2013/
    Code:
    http://blog.searchmetrics.com/us/2013/06/27/ranking-factors-2013-google-usa/
    [​IMG]


    This is a nice reference, btw.
     
  10. bluematter

    bluematter Jr. VIP Jr. VIP Premium Member

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    A good read, social signals are having quite a big impact now.
     
  11. Shishko

    Shishko Regular Member

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    Very interesting, confirmed some of my theories, thanks for sharing.