Google question

Can anyone tell me why Google Adds want to know your marketing objectives - Drive Traffic, Get Clicks, Sales, Conversions and so on..?

In simple terms - how do they know who is likely to just click and who is likely to buy? If someone types 'Printed Banners' how do they know if the person is just looking or if they are serious about buying one? I've tried and tested all options over the years and whilst certain targeting parameters are important, I still feel many are pointless or just pot luck!

I can tell you now, Google Ads is the biggest con on the planet IMHO

Google Adds want to know your marketing objective(s) (sales, website traffic, etc, etc, etc) so that you get the appropriate targeting options in the Google Ads campaign (appropriate as per what Google Ads "thinks" is appropriate,so it may or may not be appropriate as per reality). It is (in other words) for Google Ads to provide recommended features and settings as per the campaign's selected objective(s).

If my g-mail account. [email protected] goes on google an looks for something, I immediately get a assigned a unique code for my specific search (1a2b3c), the you click an AD, you get assigned a new unique code (1a2b3c+AD123), if then you buy, and the guy who made the AD, adds your google clickid (gclid = 1a2b3c+AD123) as a conversion this will show googles AI that you are a user who makes purchases. If 10 guys who make ADs, add your gclid as a conversion, google AI will see that "[email protected]" is somebody who usually triggers conversion after few searches. They will know you are a high intent customer.

If your bidding strategy is set for maximize conversions and "[email protected]" searches "Printed Banners" they will most likely place your ad somewhere where "[email protected]" is the most likely to click.

Keep in mind this is a vague example just to point you to the right direction.

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