1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Google Project Owl

Discussion in 'White Hat SEO' started by back2form, Apr 27, 2017.

  1. back2form

    back2form Elite Member

    Joined:
    Jul 15, 2012
    Messages:
    3,435
    Likes Received:
    1,765
    Gender:
    Male
    Occupation:
    Searching..
    Location:
    in front of BHW
    Google’s ‘Project Owl’
    - a three-pronged attack on fake news & problematic content!

    [​IMG]

    Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.


    Project Owl is Google’s internal name for its endeavour to fight back on problematic searches. The owl name was picked for no specific reason, Google said. However, the idea of an owl as a symbol for wisdom is appropriate. Google’s effort seeks to bring some wisdom back into areas where it is sorely needed.



    1. Improving Auto Complete Search Suggestions :


    [​IMG]

    A new “Report inappropriate predictions” link will now appear below the search box

    [​IMG]


    Predictions can be reported as hateful, sexually explicit, violent or including dangerous and harmful activity, plus a catch-all “Other” category. Comments are allowed.

    The categories correspond to new policies that Google’s publishing for the first time about why it may remove some predictions from Autocomplete. Until now, Google’s never published reasons why something might be removed.


    2. Improving ‘Featured Snippets’ answers


    [​IMG]


    [​IMG]

    3. More emphasis on authoritative content :

    The other and more impactful way that Google hopes to attack problematic Featured Snippets is by improving its search quality generally to show more authoritative content for obscure and infrequent queries. It’s a change that means all results, not just the snippets, may get better.

    [​IMG]
    Article Source & Detailed Information -- > http://searchengineland.com/?p=273700
     
    • Thanks Thanks x 2
  2. Omirag

    Omirag Jr. VIP Jr. VIP

    Joined:
    Mar 7, 2015
    Messages:
    532
    Likes Received:
    239
    Occupation:
    Engineer
    Location:
    USA
    Interesting, thanks for the info.
     
    • Thanks Thanks x 1
  3. kullaravi

    kullaravi Junior Member

    Joined:
    May 1, 2011
    Messages:
    102
    Likes Received:
    23
    The trick is getting a balance between different yet, opposing point of view.. Time to make some inputs to google's scholar.
     
  4. back2form

    back2form Elite Member

    Joined:
    Jul 15, 2012
    Messages:
    3,435
    Likes Received:
    1,765
    Gender:
    Male
    Occupation:
    Searching..
    Location:
    in front of BHW
    Opposing point of View ? - I couldn't get your point here ..
    Time to make some inputs to Google's scholar - #Agreed!
     
  5. kullaravi

    kullaravi Junior Member

    Joined:
    May 1, 2011
    Messages:
    102
    Likes Received:
    23
    Many a times, the headlines hide the truth...Many sensational clickbait headlines just highlight only a part of the actual story, sometimes opposing views gets highlighted as headlines...but the truth will be somewhere in between...
    An intelligent person can give different opposing headlines to an article/news easily.. Digging in deeper, one comes to know the truth....
     
  6. back2form

    back2form Elite Member

    Joined:
    Jul 15, 2012
    Messages:
    3,435
    Likes Received:
    1,765
    Gender:
    Male
    Occupation:
    Searching..
    Location:
    in front of BHW
    Google Project Owl - What's wrong with the Title - It's actually a Google Project owl update :)
    You see - > http://searchengineland.com/?p=273700
    Now I could get your point :) i --> back2form
     
    • Thanks Thanks x 1
  7. aidenhera

    aidenhera Elite Member

    Joined:
    Nov 30, 2016
    Messages:
    2,035
    Likes Received:
    449
    Gender:
    Male
    i hope people wont be able to report sites straight from SERPS
     
  8. SERPTurbo

    SERPTurbo Jr. VIP Jr. VIP

    Joined:
    Jan 3, 2017
    Messages:
    237
    Likes Received:
    71
    Gender:
    Male
    Occupation:
    SEO/SEM
    Location:
    London, UK
    Not unless you appear in the Featured Snippets spot, where people will be able to give Google "feedback" on your content....See above screenshots.
     
  9. back2form

    back2form Elite Member

    Joined:
    Jul 15, 2012
    Messages:
    3,435
    Likes Received:
    1,765
    Gender:
    Male
    Occupation:
    Searching..
    Location:
    in front of BHW
    yes, the screenshots shows it all - #Agreed

     
  10. Levimix

    Levimix Registered Member

    Joined:
    Oct 31, 2013
    Messages:
    67
    Likes Received:
    9
    Thanks for the info.