Google Project Owl

Google’s ‘Project Owl’
- a three-pronged attack on fake news & problematic content!​

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.

Project Owl is Google’s internal name for its endeavour to fight back on problematic searches. The owl name was picked for no specific reason, Google said. However, the idea of an owl as a symbol for wisdom is appropriate. Google’s effort seeks to bring some wisdom back into areas where it is sorely needed.



1. Improving Auto Complete Search Suggestions :



A new “Report inappropriate predictions” link will now appear below the search box




Predictions can be reported as hateful, sexually explicit, violent or including dangerous and harmful activity, plus a catch-all “Other” category. Comments are allowed.

The categories correspond to new policies that Google’s publishing for the first time about why it may remove some predictions from Autocomplete. Until now, Google’s never published reasons why something might be removed.


2. Improving ‘Featured Snippets’ answers






3. More emphasis on authoritative content :
The other and more impactful way that Google hopes to attack problematic Featured Snippets is by improving its search quality generally to show more authoritative content for obscure and infrequent queries. It’s a change that means all results, not just the snippets, may get better.


Article Source & Detailed Information -- > http://searchengineland.com/?p=273700

Interesting, thanks for the info.

The trick is getting a balance between different yet, opposing point of view.. Time to make some inputs to google's scholar.

kullaravi said:

The trick is getting a balance between different yet, opposing point of view.. Time to make some inputs to google's scholar.

Click to expand...

Opposing point of View ? - I couldn't get your point here ..
Time to make some inputs to Google's scholar - #Agreed!

back2form said:

Opposing point of View ? - I couldn't get your point here .

Click to expand...

Many a times, the headlines hide the truth...Many sensational clickbait headlines just highlight only a part of the actual story, sometimes opposing views gets highlighted as headlines...but the truth will be somewhere in between...
An intelligent person can give different opposing headlines to an article/news easily.. Digging in deeper, one comes to know the truth....

kullaravi said:

Many a times, the headlines hide the truth...Many sensational clickbait headlines just highlight only a part of the actual story, sometimes opposing views gets highlighted as headlines...but the truth will be somewhere in between...
An intelligent person can give different opposing headlines to an article/news easily.. Digging in deeper, one comes to know the truth....

Click to expand...

Google Project Owl - What's wrong with the Title - It's actually a Google Project owl update
You see - > http://searchengineland.com/?p=273700
Now I could get your point i --> back2form

i hope people wont be able to report sites straight from SERPS

aidenhera said:

i hope people wont be able to report sites straight from SERPS

Click to expand...

Not unless you appear in the Featured Snippets spot, where people will be able to give Google "feedback" on your content....See above screenshots.

yes, the screenshots shows it all - #Agreed

SERPTurbo said:

Not unless you appear in the Featured Snippets spot, where people will be able to give Google "feedback" on your content....See above screenshots.

Click to expand...

Thanks for the info.