Google Product Reviews Update

janist

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Google product reviews update. The Google product reviews update aims to promote review content that is above and beyond much of the templated information you see on the web. Google said it will promote these types of product reviews in its search results rankings.
Google is not directly punishing lower quality product reviews that have “thin content that simply summarizes a bunch of products.” However, if you provide such content and find your rankings demoted because other content is promoted above yours, it will definitely feel like a penalty. Technically, according to Google, this is not a penalty against your content, Google is just rewarding sites with more insightful review content with rankings above yours.
Technically, this update should only impact product review content and not other types of content.

Not a core update. Google also said this is not a core update. This is a standalone update they’re calling the product reviews update. This is separate from Google’s regular core updates, the company told us. Nonetheless, Google did add that the advice it originally provided for core updates, “about producing quality content for those is also relevant here.” In addition to that advice, Google provided additional guidance specific to this update.


Sources:

https://developers.google.com/searc...DyZDUQ0nt88WwmUgkL0GNleHB-A8P8xqp-3RLC4qEXO64https://searchengineland.com/google...9BUs2IyH5m6t3RAKT3niBSS0Wal9AfNkMQh2dgiB13RgQ
Oh lawdy...
 
They already hit a lot of the big affiliate sites in the December update. Would be interesting to see if it affects the big guys like The Wirecutter and Dotdash who are cruising on their authority over quality.
 
Need to wait a little bit on this ....
 
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