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Google Places listing, how much do you charge?

Discussion in 'White Hat SEO' started by forlearnx, Jan 15, 2012.

  1. forlearnx

    forlearnx Regular Member

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    I'm having a casual meeting with a client today. I am developing their small business website and will want to get them to sign up for google places listing.

    I think a fair price for a guaranteed first page listing is £150 per month with a 3 month minimum term. If after 3 months they are not on the first page I'll work for free. And if after 6 months I'll give them 100% refund.

    Is this too low, high? What do you think is a fair price?
     
  2. mysterysolver

    mysterysolver Regular Member

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    I dont thing you should refund after 6 months

    Sent from my iPhone using Tapatalk
     
  3. DL777SEO

    DL777SEO Newbie

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    Anyone recommend any good resource to learn about optimizing Google places listings? Thanks!
     
  4. Dn100

    Dn100 Regular Member

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    Search the forum, theres a few good threads on it, however the biggest recommendation is to build citations from trustworthy sites, such as Yelp etc.

    For instance, your google local business listing states your company name as 'I Offer Services', and the address at '10 Some Street, Some Town, City', this information needs to be replicated across all sources identically. So on Yelp, the title of the business and address must be exactly the same as the business listing.

    Build some review/citations on these other sites naturally (say 1 every day, or a few a week), and you should see your business listing appearing for local searches and ranking.

    Others have mentioned about backlinking your listing, not sure if this works but no harm in trying.
     
  5. PoolShark

    PoolShark Registered Member

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    Too low in terms of pricing (assuming that's roughly US $225/month)

    You shouldn't accept any less than $500/month for that service. If you understand lifetime value of a client, then you'll know why. If not, you need to grasp this concept.

    Don't offer refunds and don't offer guarantees. Instead, don't set the clients expectations too high and don't lock them into any contracts either. Finally, you should consider charging a $500 set-up fee as well.

    This is the least you should charge. Start higher in your pricing and negotiate down if necessary. The bigger the size of your market, the more you can charge.

    People! Stop trying to compete on price. You inadvertently devalue what our industry has to offer, and put yourself in a position that forces you to work harder than need be. Learn to compete on value and service instead. In the IM world, we are the equivalent of lawyers to the offline world in the sense that we are highly specialized and worth being paid as such.

    Cheap prices, safety net refund policies, etc all scream inexperience. You will undoubtedly come across as such and be taken advantage of as such. Value what you know (that your client doesn't know) and demand a premium for it. It's not the work that you're paid for as a consultant, it's your knowledge. If you want to be paid a minimum for work, go write articles! ;)
     
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  6. MrBeastsOnToast

    MrBeastsOnToast Jr. VIP Jr. VIP Premium Member

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    agreed, start high and negotiate down if needs be. If your offering SEO to clients you obviously have put in a huge amount of research to be upto that standard..

    Value it. One of the hardest things i had to learn (not in seo - other business) is to value my services and not just try and be the "cheap but ok guy".
     
  7. jr_sci

    jr_sci Senior Member

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    I agree with PoolShark. It shouldn't be anywhere below $500 if it's guaranteed listing with a Refund policy. I charge $500+ for non-guaranteed terms. I think you should charge them $1000+ so that you have enough money to save your ass if you are stuck on page 2. There's plenty of good services you could buy with that additional money to get him on the first page.
     
  8. forlearnx

    forlearnx Regular Member

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    Thanks for your replies. I started negotiating at £300 (approx $500) and closed the deal at £200 per month 1 month setup fee and website design fee too. I understand that on first glance it looks cheap, but each client is different in their needs and potential profit from becoming top 5 in g places. IMO you can't wrap up one package that's fits everybody. The way I looked at it was I charge 10% of their potential income if they reach top 3. I think I got the maximum I could.
     
  9. m0nster

    m0nster Senior Member

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    depends on competition/searches

    $400+ a month, ideally $750
     
  10. Joeblack99

    Joeblack99 Newbie

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    This! Was thinking the same but not as well articulated.

    Work out with them the lifetime value of each customer. I'm sure the figures you mention are not doing things justice. Also, build the citations BEFORE setting up the place page.
     
  11. endgeek

    endgeek Regular Member

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    I'm also looking to work for some clients in my town but are you serious anyone gives you hundreds of dollars each month? I already throught arround 70-100$ per month are high.. what service do you offer them? linkbuilding, seo reports, business directions, social bookmarking, set up facebook/twitter site, press release, one time web/graphicdesign.. or what else?
     
  12. CYBERTRON

    CYBERTRON Regular Member

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    Rep given!

    This is exactly what I would say :D
     
  13. pokerjk

    pokerjk Senior Member

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    I wouldn't guarantee it, especially with Google places listings. It can take over a month for Google to update dam places pages. RIDICULOUS! So 3 months is a no no.
     
  14. forlearnx

    forlearnx Regular Member

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    Only google places. I would be charging a lot more for organic.
     
  15. forlearnx

    forlearnx Regular Member

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    I actually thought about the lifetime (annual) value of the customer afterwards. I would say it would be in the region of £150-200. With 100 additional customers per month, I think I've under valued it!! :eek:
     
  16. crosscheck

    crosscheck Regular Member

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    I like to get at least $500 up front and $250 per month. I do start off at $750 and depending each individual customer as some business are limited on budget some spend like crazy. It all depends on how much they want it and how much they can really afford but I want to get at least $500 start up.
     
  17. endgeek

    endgeek Regular Member

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    What exactly get them from your monthly service?
     
  18. Techxan

    Techxan Elite Member

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  19. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Silly question I know...but how do you get around the PIN requirements from Google. Do you have the client "claim" the listing and get the log on details? Any issues having to wait for the Google postcard?
     
  20. Techxan

    Techxan Elite Member

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    In my opinion your rate is too low by a third, and you should not refund them. If after 3 months effort, doing the right things, they are not at the top, someone is simply better optimized than you are or have a more authoritative site than you. You can only take them as far as they can go.


    My pitch for google places to the customer goes along this line.

    You need to be on Google places and I can optimize your Google places listing to get you the highest rank possible. The best you can hope for is spot one, bu because Google is always in flux and your competitors want that top spot too, no one can guarantee the number 1 spot with absolute certainly.

    I will be able to bring you company as high in the places results as possible, and it may be number 1 or it may not. Either way, myworkload is the same, and I charge a flat rate for this service. Your results may vary. There is no way to predict what google is going to do at any given time. I can provide industry standard services for your company, then just like like everybody else, we are at the mercy of the search engines.

    I will however also do this for you. I will not optimize any of your competitors listings. You will be the only <whatever> I will optimize in your neighborhood.
     
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