Discussion in 'White Hat SEO' started by forlearnx, Jan 15, 2012.
I dont thing you should refund after 6 months
Sent from my iPhone using Tapatalk
Anyone recommend any good resource to learn about optimizing Google places listings? Thanks!
Search the forum, theres a few good threads on it, however the biggest recommendation is to build citations from trustworthy sites, such as Yelp etc.
For instance, your google local business listing states your company name as 'I Offer Services', and the address at '10 Some Street, Some Town, City', this information needs to be replicated across all sources identically. So on Yelp, the title of the business and address must be exactly the same as the business listing.
Build some review/citations on these other sites naturally (say 1 every day, or a few a week), and you should see your business listing appearing for local searches and ranking.
Others have mentioned about backlinking your listing, not sure if this works but no harm in trying.
Too low in terms of pricing (assuming that's roughly US $225/month)
You shouldn't accept any less than $500/month for that service. If you understand lifetime value of a client, then you'll know why. If not, you need to grasp this concept.
Don't offer refunds and don't offer guarantees. Instead, don't set the clients expectations too high and don't lock them into any contracts either. Finally, you should consider charging a $500 set-up fee as well.
This is the least you should charge. Start higher in your pricing and negotiate down if necessary. The bigger the size of your market, the more you can charge.
People! Stop trying to compete on price. You inadvertently devalue what our industry has to offer, and put yourself in a position that forces you to work harder than need be. Learn to compete on value and service instead. In the IM world, we are the equivalent of lawyers to the offline world in the sense that we are highly specialized and worth being paid as such.
Cheap prices, safety net refund policies, etc all scream inexperience. You will undoubtedly come across as such and be taken advantage of as such. Value what you know (that your client doesn't know) and demand a premium for it. It's not the work that you're paid for as a consultant, it's your knowledge. If you want to be paid a minimum for work, go write articles!
agreed, start high and negotiate down if needs be. If your offering SEO to clients you obviously have put in a huge amount of research to be upto that standard..
Value it. One of the hardest things i had to learn (not in seo - other business) is to value my services and not just try and be the "cheap but ok guy".
I agree with PoolShark. It shouldn't be anywhere below $500 if it's guaranteed listing with a Refund policy. I charge $500+ for non-guaranteed terms. I think you should charge them $1000+ so that you have enough money to save your ass if you are stuck on page 2. There's plenty of good services you could buy with that additional money to get him on the first page.
depends on competition/searches
$400+ a month, ideally $750
This! Was thinking the same but not as well articulated.
Work out with them the lifetime value of each customer. I'm sure the figures you mention are not doing things justice. Also, build the citations BEFORE setting up the place page.
I'm also looking to work for some clients in my town but are you serious anyone gives you hundreds of dollars each month? I already throught arround 70-100$ per month are high.. what service do you offer them? linkbuilding, seo reports, business directions, social bookmarking, set up facebook/twitter site, press release, one time web/graphicdesign.. or what else?
This is exactly what I would say
I wouldn't guarantee it, especially with Google places listings. It can take over a month for Google to update dam places pages. RIDICULOUS! So 3 months is a no no.
Only google places. I would be charging a lot more for organic.
I like to get at least $500 up front and $250 per month. I do start off at $750 and depending each individual customer as some business are limited on budget some spend like crazy. It all depends on how much they want it and how much they can really afford but I want to get at least $500 start up.
What exactly get them from your monthly service?
Silly question I know...but how do you get around the PIN requirements from Google. Do you have the client "claim" the listing and get the log on details? Any issues having to wait for the Google postcard?
Separate names with a comma.