I'm learning about Google Places but when I came across this listing I was surprised because he's breaking all the rules...or at least the ones that says you can't do this. If you search "car warranty phoenix arizona" you'll see Google Places at the top of the page with several listings, which most of the listing go to the same site...car warranty rates dot com. What is interesting is he has listed each location virtually and even says in his copy that it's not a real location. I thought Google didn't like 800 telephone numbers and you had to verify your physical location. Clearly, I'm wrong because this guy has managed to list phantom locations and used the same 800 # on all his listings. If you study his landing page and site you'll see he's repeated this process in several states. It appears that his footer is a big part of the localization and ranking with Google Places. I'm definitely curious to hear your ideas or know-how if you can break it down or maybe you know the service he's using that produces the templates automatically for his site and he's spending his time getting listed in the maps.