So the moment of truth is near as the Penguin update will roll out in a couple of weeks. How are you preparing for it? Are you building authority links, maybe you are cleaning your link profile to look as much natural is it can? Or maybe you believe in miracles? Which segments do you think will be targeted the most? Mostly I do SEO in a small local market and use simple "2 tiers" (sometimes add additional tier) method: money site <- unique content <- spammy links. Never had any problem with it. For Penguin I updated my strategy a bit: I started using 15-20% (used up to 25 before) exact anchor, built some quality profile links to web 2.0 (up to 50), and added additional tier by default. Think that should be enough. Maybe some of you will make drastic changes to your SEO strategy?