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Google Penalty/Ban - Common Mistakes to Avoid while doing SEO

Discussion in 'White Hat SEO' started by nYXem, Mar 16, 2012.

  1. nYXem

    nYXem Power Member

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    I had written this small piece long ago and posted in another webmaster forum. Was just looking through my threads and found it out. Most of you guys are already knowledgeable enough to know these things. But this may help newbies in one way or the other. So here it is.

    Very often we unintentionally go Black Hat with SEO, which later may cause a Google penalty making us wonder what exactly went wrong.
    Here are few very basic mistakes committed by webmasters which go on to harm their sites big time.

    1. Keyword Stuffing ? So you have made a nice list of keywords to target for your site, and they?re used all over the content, meta tags and page titles and literally everywhere. DON'T do that. This is hardcore Black Hat that has once fooled search engines a lot, but no more, they are way smarter now. This can get you banned permanently. So be careful and creative with your keywords. It?s good to optimize your content, tags and all but don?t over do it. Always evaluate your copy first and see whether you?re being informative. Check your high ranking competitors, see how their content is structured and try to go one step above what they?re doing. Both your visitors and Google will love you for that.

    2. Stupid Redirects: If you?d like your visitors to be redirected to your new domain, do it properly with a 301 redirect or by modifying your .htaccess file. DON'T do this with a Javascript or some other type of script. It might look cool to you but to Google, its not.

    3. Improper Text: If your site has texts that blend in to the background or is too small to read, rectify them! NEVER use invisible keyword stuffed text. Make sure the formatting of the text is clean and simple.

    4. Buying Text links: Buying your so called "Friends" or "Partners" is never a good strategy, though we all have probably done it at some point of time. Search engines have strict norms against this. Quite obviously its hard to catch you in such situations, still its better to be on the safe side. Again, if you really need to buy some, get them only from sites related to your niche.

    5. Link Building: Now this part is tricky. All I can say is, be consistent with your pace of link building. Building thousands of links within a week and then sitting idle for the next 3 months may get you screwed by Google, so DON'T do that. If you are building around 50 links per day, go at that pace or keep increasing it slowly, but no sudden jumps or falls. Same as 4th point, better build backlinks on sites related to your niche(of course not possible in case of Web2.0 sites).

    From what I have seen and read over the days, I understand that On site Black Hat SEO can be extremely dangerous. Off site Black Hat SEO can still be harmful, but the risk is not as high as in On Site SEO, because of the simple logic that you decide what you put on your site but you have little/no control over what happens on other sites. So take care of the first three points first.

    I'm not some SEO guru or even close to that, so if there's something wrong, please let me know. All comments are welcome.

    I hope you enjoyed reading it. I will update this if needed.

    Good luck!
     
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  2. jlei523

    jlei523 Regular Member

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    The only thing that will get you penalize and banned is building spammy links.
     
  3. elmostreet

    elmostreet Registered Member

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    How about the duplicate contents?
     
  4. freefynnp

    freefynnp Newbie

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    i am a newbie and thank you for the good tips to get started with.
     
  5. poola

    poola Junior Member

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    Googles mode of penalizing websites remains a mystery. Always do what is right and you will be fine.
     
  6. goodvery

    goodvery Junior Member

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    Quality content will bring you natural links which is nice bonus. I don't think google check content until flagged for manual review. I have few websites in top10 with empty wordpress theme installed. And to avoid being flagged don't blast your money pages. Build 100 web properties within a month and blast them.
     
  7. [Bender]

    [Bender] Registered Member

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    ^

    Money site <- Articles <- Web 2.0 <- Xrumer/Scrapebox is a decent link pyramid

    Also make sure to vary anchors or there is a good chance you will be penalized
     
  8. shakemelikeapig

    shakemelikeapig Junior Member

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    Good post bro.. All points are correct and needs to be avoided. ​
     
  9. mark27

    mark27 Regular Member

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    I never really got the link velocity thing, some great content always goes viral and generates thousands of link in a day or two, so why can't you do it? Before you argue with me I get what you're saying and agree that if you take it to the extreme it will hurt, but 1000 in a single day won't kill your site on its own.
     
  10. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    Google panda is hard on duplicae content so every one has to be very keen to avoid that.
     
  11. blueguilt

    blueguilt Junior Member

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    Yea, duplicate content will certainly get you penalized by Google. Also, buying links is a BIG no-no.
     
  12. nYXem

    nYXem Power Member

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    Actually yes, I should have added that point. I had written it long ago and there was no panda there at that time, so may be I missed it.

    Natural viral growth and artificial one have some difference, which certainly Google is aware of.
    About rate of building backlinks, I stressed on a consistency in the rate. That's a key. Be it hundreds per day or ten.