Help please. My air medical site got from very slowly rising up on the 5th page in google for a competitive keyword last month to suddenly being 240th this month. The other main keywords got from 1st page to 2nd page and the other keyword got from 13th page to 27th page. What we did last month was: 1. remove meta keywords tags from web pages (to avoid over-optimization penalty) 2. Build backlinks mainly from Paul johnson and Joe Finn packets. 3. Get social media likes for web pages My site is still PR 4 and I checked site:mysitecom and it's still at top for it. Any good advice so it could recover?