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Google PANDA - What should I do?

Discussion in 'Black Hat SEO' started by pogosa, Sep 11, 2011.

  1. pogosa

    pogosa Junior Member

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    Hi, Guys,

    I run online store with 4k of products in 50 categories...
    All of the products are from a XML file, that I got from my Supplier, and the problem is, that 50 other stores use this XML file and same product description...
    There are weakly new product's and it's not possible to write a new content...

    Any suggestion what should I do to get better ranking?

    Thanks for any Advice!
     
  2. clyde

    clyde Elite Member

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    Build more backlinks than the other sites using the same list.

    Dupe content happen all the time, how does Google know who's the original source? They don't.

    They just go by who has the highest authority, and authority comes from backlinks, and a bunch of other stuff.
     
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  3. pogosa

    pogosa Junior Member

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    Did you try this out by yourself?
    I hope you are right
     
  4. djedje70

    djedje70 Regular Member

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    none of ur fr#$%ing biz dude!!!
    If you have 4K products, then for sure you have dupe content. The Panda update did hurt a lot of eCommerce sites like you.

    So, let's say you have a handbag XYZ from BrandX. You could possibly have:
    Code:
    www.yoursite.com/Accessories/HandBags/BrandX/XYZ.htm
    www.yoursite.com/Accessories/HandBags/Classy/XYZ.htm
    www.yoursite.com/Promotion/XYZ.htm
    and so forth...

    Your main page for this product should be:
    Code:
    www.yoursite.com/Accessories/HandBags/BrandX/XYZ.htm
    So all the other pages would need the rel="canonical" tag.
    <link rel="canonical" href="http://www.yoursite.com/Accessories/HandBags/BrandX/XYZ.htm"/>

    This will only tell Google, Yahoo and Bing that you have dupe content, and they will send all the authority to the main product page.

    Don't waste time promoting dupe content, instead go for product pages and site sections and categories.
     
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    Last edited: Sep 11, 2011
  5. biznets2

    biznets2 Regular Member

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    At last a sensible comment about dupe content!!
     
  6. pogosa

    pogosa Junior Member

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    <<<<Don't waste time promoting dupe content, instead go for product pages and site sections and categories.>>>>

    I do not understand this
     
  7. mdsurf

    mdsurf Senior Member

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    why cant you outsource your product desciptions to be written. i run ecommerce stores too and i never use the product descriptions given by the manufacturers for two reasons- everyone else is using them because they were too lazy to write their own and 2- their product descritpions suck(in most cases) and are not very converting at all.
     
  8. djedje70

    djedje70 Regular Member

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    none of ur fr#$%ing biz dude!!!
    Just promote the page you link to with the canonical tag.
    Code:
    www.yoursite.com/Accessories/HandBags/BrandX/XYZ.htm
     
  9. Crazy

    Crazy Jr. Executive VIP

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    You don't believe that they take into account the timestamp of indexing content when evaluating for duplicate material? This is Google we're talking about, they know everything about anything, including what's under your bed.
     
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  10. djedje70

    djedje70 Regular Member

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    none of ur fr#$%ing biz dude!!!
    So true.
     
  11. recreation123

    recreation123 Newbie

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    thnx bro for great info :)
     
  12. pogosa

    pogosa Junior Member

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    Why can not rewrite product description?
    I get every day a new XML file with products that's why hope you understand
     
  13. VIC SEO

    VIC SEO Elite Member

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    Mostly the case of duplicate content and products. What you need to do is to promote the main category page rather than the individual pages of the products. The main category page should have a large number of authority links coming to it. Let the SE find the categories for itself.
     
  14. milans

    milans Regular Member

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    Where do you outsource the writing of your product descriptions? I'm looking for a good company or person to do this.
     
  15. aznxmtg

    aznxmtg Regular Member

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    A lot of companies outsource their descriptions, it can't be that expensive.
     
  16. Silverion

    Silverion Junior Member

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    Originally Posted by clade
    Build more backlinks than the other sites using the same list.

    Dupe content happen all the time, how does Google know who's the original source? They don't.

    They just go by who has the highest authority, and authority comes from backlinks, and a bunch of other stuff.


    A very good suggestion to go with.You can surely follow that
     
  17. BlackHatSoda

    BlackHatSoda Junior Member

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    I've got a lot of experience with this as I've developed some large scale affiliate data feed tools that runs on many sites.

    Basically, the dupe content isn't helping you. This isn't the same thing as stealing the content from another site where there might be one or two other sites with the same content. You're using product descriptions that hundreds or even thousands of other sites are using. And Google does have it's methods of detecting the original source of content, not that it's always accurate but it does attempt to determine who the real owner is.

    What you need to do is add unique content to your site and try to rank those pages, not the product pages made up of dupe content pulled from your feed.

    Some sites do this by creating category description pages where they create a good 600-700 word intro to the category, place it high on the page within an jQuery slider or something so it doesn't eat up all the page's real estate.

    Another option is to add custom content articles then either include relevant product info from your feed in that page or link to relevant product pages. These articles could be general buyers guides like "How to pick the best coffee table for your home". Create a whole series of guides and even articles on the latest news or offerings that relate to the types of products your site sells.

    You could also add the ability for users of your site to leave ratings, comments or other user submitted content to product pages that would dilute the duplicate content.

    Basically, Google declared war on data feed sites a long time ago, discounting them as spam. You need unique content.

    And as with any site, more, quality back links always helps. But get the back links to your category pages and articles. You can try to get a bunch of back links to product pages made up of dupe content but it's only going to work if you can "out back link" all the other sites using the same data feed.

    In the long run, that's not the best option. Adding good, unique content to your site not only convinces Google to rank you better, creates link bait but gives your visitors a better impression of your site. It's not just about getting traffic, you still have to convince that traffic to covert into sales.