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Google “over-optimization” penalty -- Matt Cutts

Discussion in 'White Hat SEO' started by cdn_craigs, Mar 23, 2012.

  1. cdn_craigs

    cdn_craigs Jr. VIP Jr. VIP

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    Very interesting - makes sense as well for the OVER DOERS

    Over Optimization

    Regarding Matt Cutts' statement that Google may come up with an "over-optimization" penalty in the future to help sites that aren't showing up as highly in search results because of other sites that might have excessive links pointed to them or contain specific keywords more often, you can get the sense that this is something Google has been aiming at for years by looking at many of the patent filings and whitepapers from the company.
    For instance, one patent that I wrote about in October of last year described how Google might identify when site owners take over other sites and use them to create links to their sites, using pages from the acquired sites as doorway pages. That can include links that might be part of private blog networks, or from individual pages that aren't part of such networks.
    Google's Phrase-Based indexing approach also includes a method that might help to identify web spam based upon a statisically unusually high amount of related co-occurring phrases appearing upon a page.


    Another Google patent that I wrote about a couple of years ago, Google's Affiliated Page Link Patent, described how Google might limit the amount of PageRank that flowed from pages on one site to pages on another that appeared to be related in some manner, such as being under the same ownership or having some other close relationship.


    An aim of good SEO is to improve the quality, relevance, and usability of pages for visitors, so that the objectives of the owners of those pages are furthered, and people actually looking for what is offered on those pages are more likely to find those pages. Optimization, as a term, means to make something the best that you can, and in SEO usually aims at making a page the best that one can in terms of satisfying people using a query term that the page is about, to meet their informational or situational or transactional needs.


    Some people promoting web pages attempt to use tactics like over stuffing a page with a particular keyword or pointing as many links to it as possible that use that keyword in anchor text, without necessarily attempting to make that particular page one that will satisfy visitor's needs. If you listen to the audio from the the Search Engine Land post that I linked to in the first paragraph of this post, those types of activities aimed at making a page appear more relevant than it really is for a specific term or phrase appears to be what Matt Cutts is discussing when he talks about an "over-optimization" penalty.


    So a penalty like this might do things like ignore the value of anchor text in blog comments or forum signatures pointing to pages, lessen the value of links between sites that are related in some manner, lessen the value of keywords or related terms that appear on the same page at a very high rate, or apply some other similar approaches.


    That doesn't mean that the value of thoughtfully created, high quality pages, following best SEO practices will be harmed. The goals of that type of SEO align with the goals of search engines in helping people find pages that help meet their needs.

    FULL ARTICLE::
    Code:
    [B]http://www.seobythesea.com/2012/03/predicting-seo-changes-rankings-algorithms-penalties/[/B]
     
  2. adamster

    adamster Regular Member

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    Yeah tell Cutt to keep testing the mice in the lab and come up with something a little more creative.
     
  3. Enklave

    Enklave Senior Member

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    This "News" should be on the first page of BHW...this kind of threads outnumber the *should I buy scrapebox* threads
     
  4. Codythebest

    Codythebest Senior Member

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    You know what that means?
    Over-SEOed the competition with SB and you're good...
     
  5. DrHell

    DrHell Newbie

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    Haha, I see what you've done there...
    You are making some dirty thoughts!
     
  6. dotcomdesigns

    dotcomdesigns Power Member

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    It's been on the front page all week, more than the SB threads

    HTML:
    http://www.blackhatworld.com/blackhat-seo/white-hat-seo/420728-google-s-search-engine-optimization-warning-you-ready-next-update.html
    HTML:
    http://www.blackhatworld.com/blackhat-seo/black-hat-seo/421854-over-search-engine-optimization-penalties-their-way.html
     
  7. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    This step was expected as sites are using so many tools that fall in the circle of over-optimization so there must be a limit to everything.
    Big G is making the playing ground "level for all to play".