Google My Business

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Can anyone advise what is actually "Google My Business"/ GMB?

A screen shot of the actual GMB will be great.

I read a lot from Google search already... prefer to ask some experts here. Thanks!
 
Local business owners can list their brick and mortar store on Google's directory for local businesses for free. Each local biz must submit the physical location with contact details and they will receive a verify code sent to the physical address within 2 weeks. If it is setup correctly and optimized for search engines, a specific site in a specific category can appear in the 3-pack on the g search engine.
 
Local business owners can list their brick and mortar store on Google's directory for local businesses for free. Each local biz must submit the physical location with contact details and they will receive a verify code sent to the physical address within 2 weeks. If it is setup correctly and optimized for search engines, a specific site in a specific category can appear in the 3-pack on the g search engine.

How can I "setup correctly and optimized for search engines"? How to do that? Thanks
 
For Optimizing Google My Business, use
  • Niche-Specific Business Directories and Local Directories (Keep NAP - Name, address, phone number the same)
  • Google Post (make it conversational and use keywords in it)
  • Use all the features provided by GMB (from business description to categories and additional categories)
  • Web 2.0 article submissions with link to your GMB
  • Try to increase CTR through real interactions.
These were some of the points which can help you in getting some interactions to your GMB and ranking push.
 
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