Google My Business Ranking

Hi everyone,


First post here and hoping to get some advice from those with experience.


I’m launching a new Google Business Profile in the mortgage space and my website is still fairly new. What’s the best way to rank on Google and compete with existing listings? Open to any tips.

focus on proximity and reviews first. new sites can rank if gbp is complete and active
posts citations and real reviews move faster than links

if the competition is low then proper onpage SEO and reviews with keywords will help you get into the local pack.

ranking on Google and competing with established listings requires a
comprehensive, long-term strategy focused on user intent,
content quality (E-E-A-T), and technical superiority
rather than shortcuts.

denzielnanda said:

Hi everyone,


First post here and hoping to get some advice from those with experience.


I’m launching a new Google Business Profile in the mortgage space and my website is still fairly new. What’s the best way to rank on Google and compete with existing listings? Open to any tips.

Click to expand...

For Google Business, the best approach is to receive a large number of positive reviews. The more positive reviews you get, the higher your business ranking will be.

Welcome to the forum.


For a new Google Business Profile, especially in a competitive niche like mortgages, the biggest factors early on are usually relevance, proximity, and authority signals.


A few things that can help when starting out:


1. Fully optimize your profile
Make sure your primary category is correct (for example mortgage broker) and fill out every section of the profile. Add services, business description, hours, and real photos. Complete profiles tend to perform better.


2. Get initial reviews
Reviews are a strong trust signal. Even getting your first 5–10 genuine reviews can help your listing start gaining visibility.


3. Build local citations
Submit your business details to trusted directories so your name, address, and phone number (NAP) are consistent across the web.


4. Optimize your website for local intent
Create pages that target your city or service area. Google often looks at the website connected to the listing to understand relevance.


5. Post regularly on your GBP
Updates, tips, or offers can help keep the listing active and sometimes improve engagement.


Mortgage is definitely a competitive local niche, so it usually takes some time and consistent signals before a new listing starts ranking well.


Curious to know which city you’re targeting, since competition can vary a lot depending on location.

denzielnanda said:

Hi everyone,


First post here and hoping to get some advice from those with experience.


I’m launching a new Google Business Profile in the mortgage space and my website is still fairly new. What’s the best way to rank on Google and compete with existing listings? Open to any tips.

Click to expand...

denzielnanda said:

Hi everyone,


First post here and hoping to get some advice from those with experience.


I’m launching a new Google Business Profile in the mortgage space and my website is still fairly new. What’s the best way to rank on Google and compete with existing listings? Open to any tips.

Click to expand...

You should get as many real reviews you can and they must be good as well; so you can rank fast.

focus on getting real reviews fast, post regularly on your profile, make sure your NAP info is consistent, and get local backlinks, it helps new listings rank quicker.