Google, Microsoft.. are paying Adblock to get their ads unblocked

howard_hughes

howard_hughes

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Nice peice of news.. I thought It'd be worth sharing..
I wonder how the adblock Users will feel (betrayed?) after this :D

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Google, Microsoft, Amazon, and Taboola are paying the owner of Adblock Plus of to unblock ads on their websites at a fee of "30% of the additional ad revenues" they would have made were ads unblocked, The Financial Times reports.
Adblock Plus is the most popular advertising blocker browser extension and has been downloaded more than 300 million times. The free service claims on its website that it blocks "annoying" banners, pop-ups and video ads. Eyeo, the German company that owns Adblock Plus, says the add-on has more than 50 million monthly active users.


Ad blocking is an existential threat to internet services who rely on advertising for the major......

Source:
http://www.businessinsider.in/Googl...-their-ads-unblocked/articleshow/46109705.cms
 
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This is kind of hard for me to figure out what your saying is happening
Adblock is getting paid by these big companies to let some of they're ads get through the adblock?
 
Shit 30% of the earnings and 300 million + users have the plugin installed?

Im sorry but I would be one big fat sellout for that LOL
 
Well I actually don't mind ads from Microsoft or Google. They follow their ads guidelines and moderate it heavily. No pop-ups or irritating ads in your face too. These are the reasons I use AdBlock for most of the time.
 
iamDeLaSoul said:
Well I actually don't mind ads from Microsoft or Google. They follow their ads guidelines and moderate it heavily. No pop-ups or irritating ads in your face too. These are the reasons I use AdBlock for most of the time.
Click to expand...

You're actually right. They are not the most "view consuming" and "ram consuming" ads.
 
Yeah, I agree about "well behaved" ads. I had been using ad blockers for a long time (anyone remember Proxomitron?) and one day a few years ago I decided I'd stop blocking ads since I felt slightly hypocritical being a marketer and all.

After a while I started seeing ads that were truly annoying, like the ones that started playing video, and even worse, the ones that started playing video with audio. That's what pushed me back to the ad-blocking camp again.

I really don't mind ads that much as long as they are well-behaved, but noisy video ads and other obnoxious tactics turn me off big time.
 
This is a game betweern adblockplus & user. If they sell them with the price as Google or Microsoft offer, they can lose some customers, but the important thing is they will have a lot of money and will use that money to improve/develop their product in future.
 
ummm did you actually read the report? BusinessInsider is trash journalism. The headlines is that Google and Microsoft are paying to get around adblock but there is 0 evidence or proof and when the spokesperson was asked, he declined comment. The first supposed "reference" is behind a paywall so you can't read it without paying.
 
Don't really care. Some other will pop up. If nothing, would pay some guy to code my own and block all the shit and then share it for everyone.
 
cashdash said:
Lol they are only paying to whitelist google and microsoft ads, not completely evade adblock. If you see in the adblock settings, there is a feature where you can disable "acceptable" ads (in which case are made by people who paid adblock). No more ads ever. :)
Click to expand...

This.

There have been other stories recently about Youtube paying to have adblock allow ads on youtube. Adblock could be making a market for a competitor with moves like this.
 
jimbobo2779 said:
This.

There have been other stories recently about Youtube paying to have adblock allow ads on youtube. Adblock could be making a market for a competitor with moves like this.
Click to expand...

If Adblock is compromising the effectiveness of the plugin to cash out on pay outs then competitors will surely
gain market advantage. Oh well they will cash out in style I suppose. :)
 
Adblocking has an expiration tag on it. The world runs on economies, and economies run on advertising. It's not like the world's just going to give up and say, "Well, no one wants to see our ads anymore, so I guess we'll all go broke."

If it reaches a critical mass it will either self-implode (ie, no site will allow visitors blocking ads) or illegal. It's great for straight media buy campaigns right now because you're just blocking out curious clickers who will waste your resources.

The future I foresee is legal pressure on ad-blockers to comply to standards such as not blocking networks who make their advertisers adhere to non-invasive advertising practices.
 
I never use Adblock... I might get across the next big thing in advertising but don't see it because its blocked... any IM blocking any kind of content is stupid imho
 
AdBlock Plus and AdBlock are not the same folks. AdBlock Plus has fessed up already around the plugins comment download area and also mentions the semi hidden block ALL ads option within it. I notice in FB when blocking LSOs I can plan on the flash stalling and mucking up my ride.
 
Adblock will partner up with the devil and end up losing people's trust. Another company will come along with a better software and people will slowly drop Adblock.
 
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