1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Google “Mayday” Algorithm Update - Long Tail Traffic Impacted

Discussion in 'BlackHat Lounge' started by newkid..., Jun 4, 2010.

  1. newkid...

    newkid... Jr. VIP Jr. VIP

    Joined:
    Jan 13, 2010
    Messages:
    846
    Likes Received:
    556
    Location:
    Planet Earth
    Home Page:
    Google has confirmed a May algorithm update which is said to have impacted the ranking of search results for long tail queries. First reported by users on Webmaster World, many site owners are complaining of a 10-50% drop in traffic from mostly long tail search queries.

    Following the discussion on Webmaster World, Matt Cutts confirmed the update via a video on the Google webmaster YouTube channel. According to Matt, this is an "algorithmic change and it does impact long tail searches more than head searches".

    This change started out as one of the daily tweaks to Google's search algorithm, but gained more coverage than usual because of the noticeable traffic impact to some websites. While we haven't seen any impact here at ineedhits, Matt suggests the update is more likely to impact sites that match off-topic long tail searches, rather than being an authority on the topic in question.


    http://www.youtube.com/watch?v=WJ6CtBmaIQM


    Some other points to note about the change:

    • This change is not the result of Google manually selecting some sites to be flagged.
    • The change is an algorithmic change only.
    • It is a permanent change that has now been fully released.
    • It is completely independent of the caffeine update
    If your site has been impacted, Matt recommends improving the content on any "thin" pages which had been attracting a lot of long tail visitors.
     
    Last edited by a moderator: Jun 5, 2010
  2. blazen

    blazen Regular Member

    Joined:
    Mar 8, 2008
    Messages:
    471
    Likes Received:
    147
    Why did you put a youtube video in a codebox?
     
  3. Dan Free

    Dan Free Regular Member

    Joined:
    Nov 22, 2007
    Messages:
    207
    Likes Received:
    850
    Location:
    Colorado Springs
    Interesting
     
    Last edited: Jun 4, 2010
  4. JuicyBlack

    JuicyBlack Regular Member

    Joined:
    Nov 27, 2008
    Messages:
    395
    Likes Received:
    179
    Location:
    Dark n Wet Place
    I LoL'd :p ..... but yeah, I don't remember how was it that I came across that video but my take is that google might not be too fond of people making fugly 1 page niche sites... or who knows... personally I haven't taken much of a hit but then again, I don't do 1 page sites :D
     
  5. trophaeum

    trophaeum Senior Member

    Joined:
    Dec 21, 2007
    Messages:
    1,189
    Likes Received:
    706
    actually all but 1 of my sites saw a traffic increase lol :)
     
  6. newkid...

    newkid... Jr. VIP Jr. VIP

    Joined:
    Jan 13, 2010
    Messages:
    846
    Likes Received:
    556
    Location:
    Planet Earth
    Home Page:
    Personally even i felt my traffic going up for long tail keywords
     
  7. imperial109

    imperial109 Regular Member

    Joined:
    Jan 19, 2009
    Messages:
    499
    Likes Received:
    361
    I don't understand, the way the G Rep puts it, it sound like the bigger sites with credibility have more authority when it comes to long tail keywords, even if a similar sites posts similar content [in terms of relevancy and KW density]. However, you guys are saying that your longtail targeted pages are getting more traffic.

    Are you getting better results in the SERPS, or is your overall natural [links built by visitors] exposure getting better [in which case, would be nothing new]. Check your backlinks and your ranking and see how they stack up against previous reports [that is if anyone is willing to share their results].

    Personally, I have not felt a thing outside of the natural for my sites from 12-6 months old.
     
  8. trophaeum

    trophaeum Senior Member

    Joined:
    Dec 21, 2007
    Messages:
    1,189
    Likes Received:
    706
    lol my sites that went up dont get natural links, they are too spammy and monetized for anyone to like em *snicker* so its purely that goog loves me more for no good reason other than the algo went backwards ;)