So in the past two days I've noticed this very odd occurrence and only on my website so far, I have not changed my title tag at all in months, haven't been penalized, and have been ranking between page1-page2 for quite some time. I'm in the SEO niche so highly competitive. Fact: My title is : BrandName Keyword1 Keyword2 | Keyword1 Keyword3 | Keyword1 Keyword4 Explanation: I search "brandname" and my title goes to: Keyword1 Keyword4: BrandName Keyword1 Keyword2 | Keyword1 Keyword 3 No where in my title tag do I have ':' and having it move my brand name in my title was very odd indeed. When I click through to my website it goes back to normal (browser wise). Interestingly enough if I search... Keyword1 Keyword3 then my websites title is how it should be. Is this beneficial? Too soon to tell.. Apologies for not being able to show my website as it brings the money in. Hence, no chance of me publicly outing it.