It start's getting ridiculous, local search on mobile: Article on Seobook from today, 21th August: http://www.seobook.com/virtual-real-estate-virtually-disappears "Google recently released its quarterly earnings report. In that, it reported that aggregate paid clicks were up 18% year-over-year and 7% quarter-over-quarter. That's up 30% year-over-year on Google sites and 9% year-over-year on network members' sites. Aggregate CPCs were up 11% year-over-year and 4% quarter-over-quarter. CPC on Google sites was up 16% year-over-year." It's all about the $$$ as always. Milk it as long as you can. P.S. In German Places, saw drops about ~50% for a BIG brand with 5+ locations in one city after the 3-packs.