Interesting too is the announcement yesterday.
New Search Console Merchant Listings report: expanding eligibility with Product structured data
Expanded eligibility for websites that directly sell products
For some time, Google has provided shoppers with rich product experiences in search results. To make these experiences more accessible to website owners, Google has expanded eligibility for websites that implement structured data. For website owners, there are two broad categories of experiences:
Merchant listing experiences for web pages that allow shoppers to buy a product on the site.
Product snippets for a broader set of web pages with product information (including pages that sell products, publish product reviews, and/or aggregate information from other sites).
