Google Keyword Tool

I see some people on Flippa selling sites and saying...."according to the keywords tool, these keywords get 120,000 monthly global visits.

Then I go to the old keyword tool and change the drop-down to "exact" and the count drops to 880 per month!!!

Which is correct? What do you guys go by?

Thanks.....Mike

Im sure those keywords DO get 120,000 searches per month...on broad match...

exact match, imo, is a better way to gauge how much traffic you'll get if someone types in that exact keyword phrase

when selling many people use the broad match just to make a customer fool .

M.A.D said:

Go for local, not for global. Local is country + language specific.
I doubt it you'll rule the entire world for that keyword.
And filter for exact to get a more realistic result.

Click to expand...

That's what I always thought too. But I was told that global is better to base your decision on because it's an average of the last 12 months, whereas the local is just amount of searches in your country last month.
This comment was coming from an adsense guy(recommended 5k+ Global), which I dont know much about, so maybe that has something to do with it.

Your thoughts?..

pintonbd said:

when selling many people use the broad match just to make a customer fool .

Click to expand...

You're Exactly right!!! They are selling the "sizzle" and not the steak!!

nimbus49 said:

I see some people on Flippa selling sites and saying...."according to the keywords tool, these keywords get 120,000 monthly global visits.

Then I go to the old keyword tool and change the drop-down to "exact" and the count drops to 880 per month!!!

Click to expand...

do you have the link to the old keyword tool? i need to check some of my
keywords. they're not getting very many hits.