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Google keyword tool & Market Samurai are showing different CPC which one is accurate?

Discussion in 'Black Hat SEO' started by Moogle!, Aug 24, 2011.

  1. Moogle!

    Moogle! Regular Member

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    It's showing $0.50 on google keyword tool and $1.20 on market samurai, which one is accurate?
     
    Last edited: Aug 24, 2011
  2. umairsheikh2002

    umairsheikh2002 BANNED BANNED

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    Both are incorrect, you cannot get $0.50 to $1.20 for clicks. By the way, just you can take rough idea from these CPC but cannot expect same click rate for adsense.
     
  3. verdox

    verdox Regular Member

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    Without more details being provided I might not be correct but from your description I suspect you are looking at two different things. Market Samurai shows you a figure that estimates potential earnings from the #1 spot, Google shows you the CPC charged on average to advertisers ? are you confusing the two things?
     
  4. jerzydawg

    jerzydawg Supreme Member

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    Go with Google's estimate - It's more accurate.
     
  5. seospunge

    seospunge Newbie

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    I emailed Market Samurai as to why there was a difference between Google Adwords "Average CPC" and Market Samurai's AWCPC. I got a reply from Rachael. Here is a summary of her explanation: The "average cpc" in adwords is just a baseline price that google throws out there - you still have to bid on the keyword - the final cpc might be higher or lower than the "average" baseline. So, when you hit the "Analyze Kewyords" button in Market Samurai, one of its functions is to "bid" on all those selected keyords for you. The resulting AWCPC for a keyword is their calculation of what you would pay if you had the #1 ad position for that keyword. I hope this helps to clear up some confusion :) As far as adsense publishing goes, remember that you only get 68% ;)
     
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    Last edited: Aug 26, 2011
  6. Moogle!

    Moogle! Regular Member

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    Thanks! :)
     
  7. VIC SEO

    VIC SEO Elite Member

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    No tool gives you a 100 % match if you do a comparison. It is because they have been built differently and take different factors into account. So basically none of the tools is wrong and none of the tools is right (Am I making sense?) Just make sure you concentrate your attention on the patterns that show up in both the tools and if they do deviate somewhere then stick with G.