I have read a little bit and watched a few videos on this even but i just am not getting what the keyword competition really is. Like i heard the competition is the number of advertisers worldwide bidding on each keyword.. but does that have anything to do with the competition out there against me on the first page of google should a customer type in the keyword in google search? For example if i wanted to sell cups on a niche site and: "Red cups" get 1000 views/month with HIGH competition. "Blue cups" get 1000 views/month with LOW competition. Does this mean if i set up a micro-niche site selling blue cups i will find it easier to get to page 1 of google than if i were to go with selling red cups? Thanks any information much appreciated.