I am now on the #10th position for a 300k search term in India. According to Google keyword planner, the CPC ranges from $0.50-$1 for Indian traffic. (Country is set to India in GKP and I even double checked the CPC with a particular Indian state). But the highest CPC I ever got is about 20 cents. So what's going on? Am I doing anything wrong? Am I missing any basic fact?