google is so stupid sometimes (index)

orgulife

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hello, on the competitor page, there is a title and 2 photos related to the keyword and it is listed in the first 15. How does this happen?
 
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In a word with high keyword difficulty, the competitor has not written anything about the keyword, only the subject title and 2 photos. How to rank in the top 15.
 
content is not always required to rank,
it's something that would make the ranking way easier, but you can always hit the top spots with a good domain and links,
that would be even easier if the SERPs' top pages do have little to no content as well which would make the search intent match
 
need to say what
this page is in the top 15, keyword in red zone
content is not always necessary to rank,
This is something that will make it easier to rank, but with a good domain and links you can always rank at the top.
This would be even easier if the top pages of the SERPs had little or no content, which would match the search intent.
I checked the backlinks of the page. none of the linked pages are opening. Does it say "not found" in the link addresses?
 

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We come across many website as such which offer no value but still rank in first 20. That's irrespective of whatever SEO they have done or not. However it could be that, the text are hidden through javascript or the link is though PBN which again is hidden from third party link grabber.
 
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