Google is phasing out cookies & trackers

HoneyBird has some excellent points.

I'm very interested in how the affiliate cookies/tracking industry is going to adapt.
 
Advertise on BHW
HoNeYBiRD said:
Market share in itself might not reveal the whole picture, trends on the other hand, do. What are the trends you see, which makes you say, that Google is losing the game? Where do you see any downward trend? If anything, there's an upward trend. It's recent news that Chrome OS was getting the second place after Windows on the desktop OS market, outselling macOS devices by two-to-one in Q4 2020.

Google owns a sizeable chunk of the online space. They don't just own the desktop and mobile search market and the browser market, but they own the biggest portion of the mobile OS and app market (Android, Google Play), the ad market (Adsense, Adwords, AdMob), they have Youtube, Gmail, Blogger, Google Trends, Google Analytics, Google My Business, Google Images, Google Docs/Sheets, Google Voice, Google Chat/Hangouts/Meet, Google Maps, Street View, Google Pay, Google Translate, Google Photos, Google Cloud, Google One, Google Drive, Google Fiber, Google Home, Google Nest, Chromecast, Google Fit, Wear OS, Android Auto, Android TV, Chrome OS, Google Pixel, Stadia, reCAPTCHA, a plethora of dev tools and the list goes on with more than 100 of their products total. Many of these brands are leaders in their own category.

Nokia and none of the other companies you listed, was anywhere near as big and diversified as Google is now. There's no point in comparing those to Google, it's a whole different league. Nokia was/is a mobile phone manufacturer, telecom company and nothing more (ok, they made some CRT monitors too), Orkut and Myspace were social platforms and nothing more, Metacafe is a video platform and nothing more. Fun fact: Orkut was owned by Google in its later years. Google and social media is not the best mix apparently, apart from Orkut, Google discontinued Google Wave, Google Buzz and Google+ too. Nevertheless, Google is standing on so many strong legs now, no company ever came close to this.

You can hope of course, but the status quo isn't going to change anytime soon. With the sheer amount of data and information in Google's possession, they aren't in the position to lose. You wouldn't want to stand on one leg until they do.
Click to expand...
Whatever biz you listed are actually replacable from one or more similiar or better service, you are basically proving my point, so whats your point.
 
randomstrings said:
Whatever biz you listed are actually replacable from one or more similiar or better service, you are basically proving my point, so whats your point.
Click to expand...
My point is that you're on the wrong track and mixing your hopes with actual facts with no attention to trends.

This has nothing to do with replaceableness. You can keep living in your bubble, but it's not like there's a single viable contender to replace Google on the search market as of now. DuckDuckGo is around since 2008, in more than a decade they managed to grab a whopping half percent of the browser market. When will they replace Google in that pace? In 2200? Google is so afraid of DuckDuckGo, that they added it to the default search engine list in Chrome two years ago. Brave was caught red-handed in secretly redirecting users by autocompleting urls to versions it profits from. Possibly you're trading one evil for another.
Neither DuckDuckGo nor Brave is there to replace Google products. They're an alternative mostly for the privacy-concerned, tinfoil hat crowd included.

You said, that Google is introducing this change, because they're afraid of losing the game. Are you aware, when did they announce, that they will phase out third-party cookies? If not, you can google it (pun intended). Their brand name became a verb, synonym to searching. So they announced it in May 2018 and they plan to be done with it by 2022. Imagine them being so afraid of losing the game, that they have a phase out period of 3.5 years in times this fast...
 
What wll happen to affiliate marketing. Is this the end of affiliate marketing?
 
Golucks!!! The small G is trying to salvage some trust from users. Google takes everything from you and they are d shi***est
 
HoNeYBiRD said:
My point is that you're on the wrong track and mixing your hopes with actual facts with no attention to trends.

This has nothing to do with replaceableness. You can keep living in your bubble, but it's not like there's a single viable contender to replace Google on the search market as of now. DuckDuckGo is around since 2008, in more than a decade they managed to grab a whopping half percent of the browser market. When will they replace Google in that pace? In 2200? Google is so afraid of DuckDuckGo, that they added it to the default search engine list in Chrome two years ago. Brave was caught red-handed in secretly redirecting users by autocompleting urls to versions it profits from. Possibly you're trading one evil for another.
Neither DuckDuckGo nor Brave is there to replace Google products. They're an alternative mostly for the privacy-concerned, tinfoil hat crowd included.

You said, that Google is introducing this change, because they're afraid of losing the game. Are you aware, when did they announce, that they will phase out third-party cookies? If not, you can google it (pun intended). Their brand name became a verb, synonym to searching. So they announced it in May 2018 and they plan to be done with it by 2022. Imagine them being so afraid of losing the game, that they have a phase out period of 3.5 years in times this fast...
Click to expand...
Yahoo was a market leader in structural search then came google, my point is again why your are so concerned with market share, brave is gaining momentum so a ddg , google is doing this to gain the user trust again thats it, they can come up with any fancy expalation but this is the fact.
 
I bet they're going to release a way for sites to collect the data using first party cookies and then it gets passed to Google through an API or something, that way they get to claim the moral high ground, while still tracking granularly.

I doubt they'll stop tracking so granularly for themselves. They very rarely take their own advice.

Remember when they said accordion menus are bad for usability and SEO and they refused to remove the accordion menus on their sites and in google search results.
 
msyaz said:
I'd rather be tracked by Google than the scumbag Facebook because
Click to expand...

That's not a choice anyone needs to make.

When the WWW began we weren't tracked by anybody.

In fact, people used to care about privacy. Loading applets across domains was disallowed.

We're not supposed to be tracked by anyone anywhere. Tracking people around is not a normal thing.
 
bartosimpsonio said:
That's not a choice anyone needs to make.

When the WWW began we weren't tracked by anybody.

In fact, people used to care about privacy. Loading applets across domains was disallowed.

We're not supposed to be tracked by anyone anywhere. Tracking people around is not a normal thing.
Click to expand...
Yes, it's interesting the shift just in the last few years with this, remember just once google came along we all sort of agreed to tracking.
And now, ever since really TOR has made the first impact, and the other mainstream browsers are all following.
 
Google is taking all precautions to stop other search engines from growing any bigger. Data is foundation of Google and fb. They wouldn't let any other company snatch it away from them.
 
Google is the worst when it comes to tracking. They won't even allow you to log in to your Gmail account if you activated User-Agents or Tracking blocker.

Not only this, but they are also using the collected data against you. Everyone who got banned on Google Play, Adsense or Admob will know.
 
Panther28 said:
Yes, it's interesting the shift just in the last few years with this, remember just once google came along we all sort of agreed to tracking.
And now, ever since really TOR has made the first impact, and the other mainstream browsers are all following.
Click to expand...

When the Internet started for us (90's) privacy was relevant.

Somewhere along the way it became "OK" to spy on everyone.

People are voluntarily installing devices that record everything they say at home.

Crazy IMO
 
randomstrings said:
Yahoo was a market leader in structural search then came google, my point is again why your are so concerned with market share, brave is gaining momentum so a ddg , google is doing this to gain the user trust again thats it, they can come up with any fancy expalation but this is the fact.
Click to expand...
I'm concerned with market share, because it's an exact indicator of the performance of a company. If you look at historical data, you can see past trends and can make an educated guess about the closer future. Google is leading by that much, that market share is an important indicator. But you're right, you don't really have to consider market share in the case of DDG or Brave, because it converges to zero and it's not about to change by much any time soon.

DDG and Brave have a long way to go from 0.6% and 0.05% respectively. It's not an empty space, where they can grow freely. They need to convince people to migrate from already existing, well-established products/services.They might be gaining momentum on their own level, but they're simply too small to begin with, it's not like they can gain any substantial amount fast (substantial compared to the whole market). And they would need the gains as fast as possible, because Google is not standing still either, while its already light years away. Btw Google is gaining momentum too on the desktop/notebook OS market, as i mentioned before, by Chrome OS taking the second place from macOS in 2020 with new sales.

Brave and its growth is below the margin of error. DDG gained 0.2% on the search market in two years from 2018 to 2020. Chrome OS gained 4.4% on the desktop/notebook OS market in one year from 2019 to 2020, reaching 10.8% regarding to the whole year of 2020 and jumping to 14.4% in Q4 2020. This is not the actual market share, this is regarding to the new devices sold in those periods. This is what you can call "gaining momentum", not the pace how DDG or Brave grows.

You can mention any brand, which lost its top spot in the past, Yahoo or whatever. It was a different time with different dynamics and different scale.

You don't seem to grasp the complexity of the situation. Google is a lot more than just one service/product, it's a lot more than just a search engine. Their services/products are interconnected. 40% of all devices (desktop/notebook, mobile), which have access to the internet, run on Android with Windows being second, while Chrome OS is growing in the desktop/notebook space too. What Chrome OS gains, it's lost by Windows pretty much. Regardless this, Windows is not in danger to lose its leading place to Chrome OS on desktop/notebook, at least not in this decade. The same way how Google is not in danger to lose its hegemony on the search market.

Google runs on any frigging thing, which has internet connection. Not just on phones, tablets and notebooks, Android runs on your TV, in your car, on your wearables, Google controls your smart home. You can imagine, how they will allow anyone to take their first spot on devices, which are powered by their OSes.

Media treats this whole 'Google phasing out third-party cookies' as a new-found sensation, but it's an ongoing process since it was announced back in 2018. In 2019 Google revealed the fundament of the change, the Privacy Sandbox project, which is to replace cookie-based tracking with a trust token-based system. It's not a new publicity stunt from Google to gain user's trust. They're simply getting to the last phase of an ongoing, 3 year old process. It's only that the story got picked up by the media again.
 
HoNeYBiRD said:
I'm concerned with market share, because it's an exact indicator of the performance of a company. If you look at historical data, you can see past trends and can make an educated guess about the closer future. Google is leading by that much, that market share is an important indicator. But you're right, you don't really have to consider market share in the case of DDG or Brave, because it converges to zero and it's not about to change by much any time soon.

DDG and Brave have a long way to go from 0.6% and 0.05% respectively. It's not an empty space, where they can grow freely. They need to convince people to migrate from already existing, well-established products/services.They might be gaining momentum on their own level, but they're simply too small to begin with, it's not like they can gain any substantial amount fast (substantial compared to the whole market). And they would need the gains as fast as possible, because Google is not standing still either, while its already light years away. Btw Google is gaining momentum too on the desktop/notebook OS market, as i mentioned before, by Chrome OS taking the second place from macOS in 2020 with new sales.

Brave and its growth is below the margin of error. DDG gained 0.2% on the search market in two years from 2018 to 2020. Chrome OS gained 4.4% on the desktop/notebook OS market in one year from 2019 to 2020, reaching 10.8% regarding to the whole year of 2020 and jumping to 14.4% in Q4 2020. This is not the actual market share, this is regarding to the new devices sold in those periods. This is what you can call "gaining momentum", not the pace how DDG or Brave grows.

You can mention any brand, which lost its top spot in the past, Yahoo or whatever. It was a different time with different dynamics and different scale.

You don't seem to grasp the complexity of the situation. Google is a lot more than just one service/product, it's a lot more than just a search engine. Their services/products are interconnected. 40% of all devices (desktop/notebook, mobile), which have access to the internet, run on Android with Windows being second, while Chrome OS is growing in the desktop/notebook space too. What Chrome OS gains, it's lost by Windows pretty much. Regardless this, Windows is not in danger to lose its leading place to Chrome OS on desktop/notebook, at least not in this decade. The same way how Google is not in danger to lose its hegemony on the search market.

Google runs on any frigging thing, which has internet connection. Not just on phones, tablets and notebooks, Android runs on your TV, in your car, on your wearables, Google controls your smart home. You can imagine, how they will allow anyone to take their first spot on devices, which are powered by their OSes.

Media treats this whole 'Google phasing out third-party cookies' as a new-found sensation, but it's an ongoing process since it was announced back in 2018. In 2019 Google revealed the fundament of the change, the Privacy Sandbox project, which is to replace cookie-based tracking with a trust token-based system. It's not a new publicity stunt from Google to gain user's trust. They're simply getting to the last phase of an ongoing, 3 year old process. It's only that the story got picked up by the media again.
Click to expand...
Its not google os in full, JAVA is backbone of every code running on every connected device, google product are good and no one is denying it, what i am telling from beginning, google has sensed people are going crazy about privacy and this may hurt their business that all, thats my point.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top