Google is a gambling

Standartuye

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This website has been operating for nearly 6 years and has acquired the best links in its domain.

However, even with this advantage, they were not able to avoid being penalized by Google.

It seems that all the efforts we put into our domains are merely a game of chance.

What do you think could be the reason for the website's penalty from Google?

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Seems like your tool serves outdated info. Ahrefs shows that they have at least partially recovered and get more than one million visitors a month.
+ most of its kws are *. near me. I would say that this site is gambling and not Google.
 
Seems like your tool serves outdated info. Ahrefs shows that they have at least partially recovered and get more than one million visitors a month.
+ most of its kws are *. near me. I would say that this site is gambling and not Google.
I don't have Ahrefs subscription, this is from SemRush,

Would you mind sharing the screenshot of the traffic?
 
Recent updates focus heavily on content. That's probably were they messed up.

PageRank is no longer #1 factor.
I think it focused on just low authority backlink profile not content.
 
I think it focused on just low authority backlink profile not content.
If it was the case, this website and others like ti would absolutely dominate.

But it is not so.
 
Can you elaborate more on this? Almost everyone has been hit, so...
Content has to be quality. Individual pages and website as a whole.

Well researched, full of useful facts, complete information, references to sources, author recognizes as expert on the topic. Overall the website should not dilute content much. It hurts credibility.
 
Content has to be quality. Individual pages and website as a whole.

Well researched, full of useful facts, complete information, references to sources, author recognizes as expert on the topic. Overall the website should not dilute content much. It hurts credibility.
I guess it depends on the niche. I agree with content dilution (like over-optimization and content just too long), but on my niche I see a shift towards news sites (both international and local). Only after that will come strong niche authority pages/sites and the rest is just garbage. Low-middle authority pages/sites were obliterated. From a user's perspective (like mine, for example), I would put the strong niche sites in front, and then a mix of news sites and middle-low authority niche. However, seems like google is pushing for more ad spending. For me, the signs are pretty clear.
 
I just checked this site is still indexed on google

Many pages are indexed on google
 
What I am seeing here is that this website has tons of backlinks from weird subdomains along with high quality links. But the weird links are many more particularly to the homepage. I can clearly see that those links are not very high quality as you would expect. Rather they look spammy.

That might be the reason why it got hit. I have seen similar cases recently with websites that don't have high quality homepage links from reputable sources. They all got hit.
 
Probably got hammered due to bulk articles created using AI
This right here, I got hammered on a small site I started after like 1 month during this recent update. It wasn't even a crazy amount of content. It was like 5-10 day
 
I guess it depends on the niche. I agree with content dilution (like over-optimization and content just too long), but on my niche I see a shift towards news sites (both international and local). Only after that will come strong niche authority pages/sites and the rest is just garbage. Low-middle authority pages/sites were obliterated. From a user's perspective (like mine, for example), I would put the strong niche sites in front, and then a mix of news sites and middle-low authority niche. However, seems like google is pushing for more ad spending. For me, the signs are pretty clear.
Yes, what query calls for is important. (search intent)

If News articles is what search engines want to see on top, then that type of content should be published.
 
This website has been operating for nearly 6 years and has acquired the best links in its domain.

However, even with this advantage, they were not able to avoid being penalized by Google.

It seems that all the efforts we put into our domains are merely a game of chance.

What do you think could be the reason for the website's penalty from Google?

View attachment 293718

To determine the exact reason for the penalty and devise a plan for recovery, it's best to conduct a thorough SEO audit of the website. This includes analyzing the website's link profile, content quality, user experience, and technical factors like site speed and security. Once the issues are identified, a tailored recovery strategy can be implemented to regain lost search visibility and improve website ranking.
 
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