Google introduce personalised search results with 'YOUR WORLD'

Discussion in 'White Hat SEO' started by britcpa, Jan 13, 2012.

  1. britcpa

    britcpa Power Member

    Mar 25, 2010
    Likes Received:
    theres a lot covered in the official announcement by Google found at this link (announced 10th Jan) including the importance of your own network of contacts and +1, to future search results which will go under the banner 'YOUR WORLD':

    Search, plus Your World

    1/10/12 | 6:29:00 AM

    (Cross-posted on the Official Google Blog)

    Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you?ve never met. Today, we?re changing that by bringing your world, rich with people and information, into search.

    Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more. But clearly, that isn?t enough. You should also be able to find your own stuff on the web, the people you know and things they?ve shared with you, as well as the people you don?t know but might want to... all from one search box.

    We?re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we?re taking another big step in this direction by introducing three new features:

    1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts?both your own and those shared specifically with you, that only you will be able to see on your results page;
    2. Profiles in Search, both in autocomplete and results, which enable you to immediately find people you?re close to or might be interested in following; and,
    3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.
    Together, these features combine to create Search plus Your World. Search is simply better with your world in it, and we?re just getting started.

    Personal Results

    Say you?re looking for a vacation destination. You can of course search the web, but what if you want to learn from the experiences your friends have had on their vacations? Just as in real life, your friends? experiences are often so much more meaningful to you than impersonal content on the web. With your world in search, you can find:

    • Google+ posts. You can find relevant Google+ posts from friends talking about an amazing trip they just took, whether they?ve shared privately with you or publicly. You?ll find links shared by your friends, such as activities, restaurants and other things they enjoyed on their trip.
    • Photos. You can find beautiful vacation photos from your friends right in your search results page. You can also find your own private photos from Google+ and Picasa, based on captions, comments and album title.

    theres a lot more to this post and you'll need to follow the link to take in the videos, but essentially, everything that we've all thought was going to happen with Google +1 is now falling into place.......