As a marketer how many of you, are interested in Google I/O? well good news for devs google will now advertise your app for a budget. I think they probably solve a huge problem with a lot of devs. But I also gotta think how will this effect the current model. Anyway this could bring in a second PPC rush, like I heard about in the early and mid 2000's. Imagine you can create a game (Not a shitty game, but a decent one.) with decent in-app experience and good pricing. This could be a good second income for us. What do you guys think?