You've probably heard these before but I've put together a summary of the main points from article on helpful content.
I've started adding credentials and trust to my articles. to portray real life experience and actual trusted authority in the space. lots of vale here.
I haven't been hit by the update.
Hope someone finds this useful.
Content and Quality Questions:
- Content should provide original information, comprehensive descriptions, and insightful analysis.
- It should avoid simply copying or rewriting other sources and should add substantial value.
- The page title should be descriptive and not exaggerated or shocking.
- The content should be shareable and bookmark-worthy.
- It should provide substantial value compared to other search results.
Expertise Questions:
- Content should inspire trust through clear sourcing, evidence of expertise, and information about the author or site.
- It should be written or reviewed by experts who know the topic well.
- It should not contain easily-verified factual errors.
Page Experience:
- Google rewards content that provides a good page experience, so site owners should focus on this aspect.
- Page experience includes factors like website speed, mobile-friendliness, and overall user-friendliness.
People-First Content:
- Content should be created primarily for people and should demonstrate first-hand expertise.
- It should serve a primary purpose and leave readers feeling satisfied with their experience.
Avoid Search Engine-First Content:
- Content should not be created primarily to attract search engine visits or manipulate search rankings.
- Content should not be mass-produced without care or expertise.
SEO:
- SEO can be helpful when applied to people-first content, but it should not be used to create search engine-first content.
E-A-T and Quality Rater Guidelines:
- Google uses factors like expertise, authoritativeness, and trustworthiness (E-A-T) to rank content.
- Trust is especially important.
- Quality raters help evaluate if content demonstrates strong E-A-T.
Who, How, and Why" About Your Content:
- It should be clear who created the content.
- Details about how the content was produced can build trust.
- Explaining why the content was created primarily to help people aligns with Google's goals.
I've started adding credentials and trust to my articles. to portray real life experience and actual trusted authority in the space. lots of vale here.
I haven't been hit by the update.
Hope someone finds this useful.
Content and Quality Questions:
- Content should provide original information, comprehensive descriptions, and insightful analysis.
- It should avoid simply copying or rewriting other sources and should add substantial value.
- The page title should be descriptive and not exaggerated or shocking.
- The content should be shareable and bookmark-worthy.
- It should provide substantial value compared to other search results.
Expertise Questions:
- Content should inspire trust through clear sourcing, evidence of expertise, and information about the author or site.
- It should be written or reviewed by experts who know the topic well.
- It should not contain easily-verified factual errors.
Page Experience:
- Google rewards content that provides a good page experience, so site owners should focus on this aspect.
- Page experience includes factors like website speed, mobile-friendliness, and overall user-friendliness.
People-First Content:
- Content should be created primarily for people and should demonstrate first-hand expertise.
- It should serve a primary purpose and leave readers feeling satisfied with their experience.
Avoid Search Engine-First Content:
- Content should not be created primarily to attract search engine visits or manipulate search rankings.
- Content should not be mass-produced without care or expertise.
SEO:
- SEO can be helpful when applied to people-first content, but it should not be used to create search engine-first content.
E-A-T and Quality Rater Guidelines:
- Google uses factors like expertise, authoritativeness, and trustworthiness (E-A-T) to rank content.
- Trust is especially important.
- Quality raters help evaluate if content demonstrates strong E-A-T.
Who, How, and Why" About Your Content:
- It should be clear who created the content.
- Details about how the content was produced can build trust.
- Explaining why the content was created primarily to help people aligns with Google's goals.