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Google has announced a major algorithmic change to its search engine

Discussion in 'White Hat SEO' started by calm ‪‪, Feb 25, 2011.

  1. calm ‪‪

    calm ‪‪ Newbie

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    Google has announced a major algorithmic change to its search engine, subtle in nature and perhaps unnoticeable to many users, but one that should dramatically improve the quality of Google?s search results.With this move, Google is targeting content farms ? a common name for low quality sites whose main goal is to attract search traffic by piling up (mostly) useless content, usually by producing large amounts of low-quality text or by copying it from websites with original content.
    Google did not go into details of the change, which should impact 11.8% of Google?s queries (currently only in the U.S., with plans to roll it out elsewhere over time), but it does say that it will affect the ranking of many sites on the web.Google has announced a major algorithmic change to its search engine, subtle in nature and perhaps unnoticeable to many users, but one that should dramatically improve the quality of Google?s search results.

    With this move, Google is targeting content farms ? a common name for low quality sites whose main goal is to attract search traffic by piling up (mostly) useless content, usually by producing large amounts of low-quality text or by copying it from websites with original content.

    Google did not go into details of the change, which should impact 11.8% of Google?s queries (currently only in the U.S., with plans to roll it out elsewhere over time), but it does say that it will affect the ranking of many sites on the web.

    ?This update is designed to reduce rankings for low-quality sites ? sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites ? sites with original content and information such as research, in-depth reports, thoughtful analysis and so on,? explain Googlers Amit Singhal and Matt Cutts in a blog post.

    While the change will surely have many website owners up in arms (complaining that their website was unfairly ranked lower than before (we?re sure that in some cases they will be right), it?s a very welcome one.

    The popularity of Google?s search engine is still second to none, but Google has been plagued by black hat SEO practices and content farms for a while now, with the complaints from users slowly mounting over time. If Google manages to put an end to content farms or at least significantly reduce their influence in search results, it will be an important step in regaining the trust of its millions of users.

    ?This update is designed to reduce rankings for low-quality sites ? sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites ? sites with original content and information such as research, in-depth reports, thoughtful analysis and so on,? explain Googlers Amit Singhal and Matt Cutts in a blog post.
    While the change will surely have many website owners up in arms (complaining that their website was unfairly ranked lower than before (we?re sure that in some cases they will be right), it?s a very welcome one.
    The popularity of Google?s search engine is still second to none, but Google has been plagued by black hat SEO practices and content farms for a while now, with the complaints from users slowly mounting over time. If Google manages to put an end to content farms or at least significantly reduce their influence in search results, it will be an important step in regaining the trust of its millions of users.

    from mashable
     
  2. Mr Allante

    Mr Allante Registered Member

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    who complains to goog anyway that their search results aren't what they expected?
     
  3. SimoGTR

    SimoGTR Junior Member

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    ...Whats new here?? :rolleyes:
     
  4. calm ‪‪

    calm ‪‪ Newbie

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    TECH CRUNCH reporting on the same story

    Google made a substantial revision to its search algorithm today, the company says. And while no one in particular is being called out, it?s clear that the big losers are content farms and related spammy-content producers who have been having an absolute field day on Google over the last couple of years.

    11.8% of search queries have been ?noticeably? updated, says Google ? meaning there have been changes in the top 2-3 results.

    Google is also making it clear that they have not used user data from a recent Chrome extension they released which lets users block specific sites in Google results that annoy them.

    Google is saying they?ve compared the data they?ve collected from that extension to the sites most impacted in the new search rollout. 84% of the most blocked sites via the Chrome extension were impacted, they say.

    What are those sites? Google isn?t saying. But the changes are designed to weed out low-value content, they say, such as content copied from other websites or non-useful content. That means sites like Demand Media, Associated Content and Mahalo are likely on the list. In a couple of months traffic data to those sites will likely confirm that they were impacted.

    In a post a couple of weeks ago I heavily criticized Google for lack of quality search results, particularly in certain categories like travel and commerce. It?s unclear if these changes will fix all that, but I?m keeping an open mind.

    And either way, the time when content farms dominated Google search results may be finally coming to an end. Cheers to that.
     
  5. calm ‪‪

    calm ‪‪ Newbie

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    Well google is always slapping but this is a statement from the horses mouth on what the new round of smacks are:rolleyes:
     
  6. SEOwm

    SEOwm Newbie

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    this is madness..how will the spammers spam!
     
  7. socialmediaking

    socialmediaking Regular Member

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    these changes will have an effect on article marketing, however, I think that most of their tactics will still hold the same value or only need to be minutely adjusted.

    If the articles are just for seo and backlinks, i don't know how much effect the change would have. the backlinks will still be counted, they just won't have the same juice if the pr is lowered for those content farms.
     
  8. wmfree

    wmfree Newbie

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    I knew this was coming soon, results were poor and it was just a matter of time till they acted.
     
  9. dannyhw

    dannyhw Senior Member

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    Article directories got hit really hard with this.
     
  10. calm ‪‪

    calm ‪‪ Newbie

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    I wonder if they are going to start relying on the chrome extension to weight results?
     
  11. CoyoteAssassin

    CoyoteAssassin Elite Member

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    Sorry guys for not passing this along sooner. This was first mentioned on Drudge Report about two weeks ago. In most cases, BHW members are on top of it so I assumed that it had been shared on here.

    I do see how this will affect many of us.
     
  12. beazt

    beazt Power Member

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    This is just another website covering the same old story (mashable in this case).
     
  13. calm ‪‪

    calm ‪‪ Newbie

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    I just did a search on drudge and couldn't find it:confused:
     
  14. frenchboy

    frenchboy Jr. VIP Jr. VIP Premium Member

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    Hes probably mixing it up with the other small change done 2 weeks ago. Either way, I'm seeing positive results. Yesterday was a good adsense day and so far today it looks to be even better so cheers to that :).
     
  15. CoyoteAssassin

    CoyoteAssassin Elite Member

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    Me either. I went back the next day as friend and I were disusing the changes and I could not find it.
     
  16. Virus1

    Virus1 Supreme Member

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    Right after that press release.....
    there was another one Black Hat World once again comes out with quick method
    to cheat google new and improved ranking algorithm .... ebook cost only the usual black hat price of lucky $7...

    hahahahaha
     
  17. k4sper

    k4sper Registered Member

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    I think that those changes will not affect most of us.
     
  18. Bross

    Bross Senior Member

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    Google is like the average wife. She has good intentions but she also likes the Drama a bit too much.
     
  19. wahidpolin

    wahidpolin Regular Member

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    good change from google ,although i doubt that will have any effect to the medium sized content farms.