"Oops! We accidentally made millions of dollars." DANG!
At some point I might publish a book on the subject, asserting the notion that behavioral standards corporations are held to ought to be different than those for "people". One component of this is that the basis for all punishments for Corporations is first to make certain all violations unprofitable. For younger Members, and those that do not know, Corporations analyze all business decisions in terms of risk and profit by means of actuarial analysis.
http://en.wikipedia.org/wiki/Actuarial_science
One example of this is the Ford Pinto "Fuel Tank Controversy" where the Ford Motor Corporation made the business decision that it was more profitable to absorb the costs of lawsuits from people dying due to faulty design, than to pay for a design change and save lives.
http://en.wikipedia.org/wiki/Ford_Pinto#Fuel_tank_controversy
I keep anecdotal examples of cases like this fresh in my mind at all times, for use when someone starts saying something stupid like "Google just wants good-quality content and blackhat methods are (morally) wrong." Google is a corporation, is capable of absolutely anything, and should never be used as a personal example to follow. The Sony Rootkit Scandal is another example:
http://en.wikipedia.org/wiki/Sony_BMG_copy_protection_rootkit_scandal