I read an article from Business Insider that said Google's biggest fear is not FB or Bing, but Amazon. The thinking goes like this. First, the searches that make the most money for Google (in terms of what people are willing to pay per click) are those that have to do with shopping for a product. Second, people are beginning to change their online shopping behavior. Instead of going to Google, searching, sifting through a bunch of links, find a place to purchase (or shop around), etc... they are now just going directly to Amazon. They don't even need external product reviews since they can get good reviews right on Amazon. Obviously, this might be a major problem for those doing Amazon affiliate sites. But, is there a way to leverage this trend and make some $$$ of it? Will Amazon SEO become the next big thing?