Google Enhanced (Adwords Update)?

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nerfsmurf

Junior Member

May 15, 2012

164

53

• May 24, 2013

• #1

What is the major difference with the new "Google Enhanced" that will be required in July? (If you run Adwords)

So far with my campaigns, I don't see much difference besides it asking if I plan to advertise on mobile or desktop? I looked around a bit and I see that its supposed to utilize place, time, and device more effectively.

What have you guys noticed?

 

mrblackjack

Senior Member

Jr. VIP

Dec 6, 2011

1,014

673

• May 25, 2013

• #2

It's like the worst thing that they came up with. It's just their new way to get more money from you without really asking you. The major updates aim towards mobile devices. That is, you wont be able to choose whether your ads should show at mobile devices, your ads would be forced to show.

They will arbitrarily force your campaigns to show on mobile.

 

Tom Green

Registered Member

May 7, 2013

62

9

• May 28, 2013

• #3

A. Tablets ARE separate devices, with different ROI
B. Mobile could have the worst possible ROI for you, and it's activated by default.

Basically they took away some of the options to maximize their revenue, while hitting most of the advertisers right in the wallet and ROI. I mean, bottom line, you can have a campaign turn unprofitable overnight.

 

B

backflip7531

Registered Member

Dec 20, 2009

95

20

• May 28, 2013

• #4

You can turn off mobile by setting its bid adjustment to -100%

Campaign Settings -> Devices Tab -> Set Mobile Bid Adj. to "Decrease by 100%"

 

Last edited: May 28, 2013

Tom Green

Registered Member

May 7, 2013

62

9

• May 28, 2013

• #5

You can't turn off Desktops and run just on Tablets or vice versa.

 

R

rubysmith

BANNED

Sep 13, 2012

146

29

• May 28, 2013

• #6

Multi-device marketing. Potential customers look for your business on computers, tablets and smartphones and move seamlessly across devices.

 

R

rxxpertz

Regular Member

Oct 30, 2009

266

19

• May 29, 2013

• #7

Like everyone said - lack of device targeting is ridiculous.

By the way - Google is still asking for suggestions on Enhanced campaigns - services.google.com/fb/forms/ecfeedback/

 

Tom Green

Registered Member

May 7, 2013

62

9

• May 30, 2013

• #8

Which makes me think they don't mean to stick by it if there's a backlash and reluctance to switch to it.

 

N

nerfsmurf

Junior Member

May 15, 2012

164

53

• May 31, 2013
• Thread Starter Thread Starter

• #9

Thanks for clearing this up for me! (backtracks and thankify everyone!)

 

WayneInc

BANNED

Sep 20, 2012

1,193

1,137

• May 31, 2013

• #10

Yes you are correct..i am seeing too much ads in mobile nowdays aftr the latest updates..even in Tablet

mrblackjack said:

It's like the worst thing that they came up with. It's just their new way to get more money from you without really asking you. The major updates aim towards mobile devices. That is, you wont be able to choose whether your ads should show at mobile devices, your ads would be forced to show.

They will arbitrarily force your campaigns to show on mobile.

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