Google doesn't want you to read this!

Discussion in 'Black Hat SEO' started by agent-x, Jul 9, 2018.

  1. agent-x

    agent-x Regular Member

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    I wanted to share a couple of things I found today. I was browsing around looking for more info about the Google dance, what happens during the dance, how long does it last, etc.

    I found this article written in 2015 but still seems to be relevant:

    https://semanticmastery.com/google-dance/

    Now I don't know if that's been posted here before but it's well worth reading anyway.

    But the more interesting article is the one he links to, which is a US patent document:

    http://patft1.uspto.gov/netacgi/nph...8,924,380.PN.&OS=PN/8,924,380&RS=PN/8,924,380

    The patent title is "Changing a rank of a document by applying a rank transition function". Rank transition function being what we all know as the Google dance!

    If you have never seen that document before, read it now. Everyone on BHW should become familiar with it. I'm sure some here have, but I'm posting it for the ones who haven't.

    I had thought that the dance was some kind of manifestation of the way Google recalculates your rank after finding a link, maybe it had to reset some things which is why your ranking drops.

    But no!

    It is a deliberate ploy by Google to try and trick you into undoing whatever you just did.

    Not only that but there are all kinds of different patterns it can apply during the dance. You may drop and slowly rise up. You may slowly drop and then suddenly bounce up. They have a random selection of transitions they can apply.

    Read the stuff after "Exemplary Rank Transition Function". It's fascinating.

    You learn that not only might they apply this transition function to the site being linked to, but possibly other sites on the same server!

    And that the whole thing can last up to 70 days.

    There is one bit that seems to be saying that trying to increase the rank of a document for keywords it already ranks for could be a sign of spamming / manipulating. Not sure if I've read that right.

    I feel I learnt some important stuff reading that, I hope some others here do too.
     
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  2. royserpa

    royserpa Jr. VIP Jr. VIP Premium Member

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    Old stuff, but might be worth a read
     
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  3. starki

    starki Senior Member

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  4. blackbeans

    blackbeans Jr. VIP Jr. VIP

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  5. FernandoAleixo

    FernandoAleixo Registered Member

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    It all sounds a conspiration at first but makes sense later, there are certainly a lot more Google doenst want us to know, specially regarding what they do with so much personal data.
     
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  6. helll0a

    helll0a Jr. VIP Jr. VIP

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    O man... I am a bit speechless .............. This could be a good way to monitor competitor drops and use that as a ping to see what they are doing.
     
  7. helll0a

    helll0a Jr. VIP Jr. VIP

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    O man ... I am definitely guilty of this.
     
  8. andywang

    andywang Registered Member

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    I've seen tons of high competition keywords acting all sorts of strange ways before finally settling in better positions
     
  9. infinix69

    infinix69 Newbie

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    Here is a nice downloadable PDF version in case anyone wants to archive the document or read it more nicely formatted:
    patents.google.com/patent/US8244722B1/en

    Definitely interesting though. Seems a good rule of thumb is "if you see your ranking 'dance', don't panic, keep things natural and wait for a rebound" -- like those T-Shirts: KEEP CALM and DON'T REVEAL YOU'RE A SPAMMER.

    The one blog noted that G could drop ranking after someone keyword stuffs their page, then 'observes' to see if the keywords are suddenly removed from that page (ie. webmaster panicked), and if they are removed then it would strengthen the signal that it was intentional spamming practices. I imagine that if no removal was made in a short period of time, it would be a better signal for the webmaster, making G think "oh wait, maybe it's not spam afterall? could be a random accident?" etc...

    I'm sure we could all meditate on other potential trigger-response patterns they came up with to try and detect deliberate attempts at rank manipulation.
     
  10. race2go

    race2go Junior Member

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    I recently received this a little while back and don't know if it's legit but thought i'd post it:

    Dear Former AdSense Publisher:

    You are receiving this Court-approved Notice because Google’s records indicate that you may be a Settlement Class Member. Please read through this Notice to learn more about the settlement, including important deadlines to act.

    If Google Disabled or Terminated Your AdSense Account Between May 20, 2010 and May 7, 2018 and Permanently Withheld the Unpaid Amounts in Your AdSense Account, You May Be Entitled to Money.

    An $11,000,000 settlement has been preliminarily approved in the case Free Range Content, Inc. v. Google LLC, 5:14-cv-02329-BLF. Your rights may be affected and you may be entitled to a portion of this settlement if you are a Settlement Class Member.

    Who Is Included in the Settlement? If Google’s records indicate you were subject to the AdSense terms for the United States, American Samoa, Puerto Rico, the U.S. Minor Outlying Islands, the U.S. Virgin Islands, or Canada, and 1) Google disabled or terminated your AdSense account between May 20, 2010, and May 7, 2018, 2) Google permanently withheld unpaid amounts in your AdSense account in their entirety, and 3) the sum withheld totaled $10 or more.

    What Is This Case About? Plaintiffs allege that when Google terminated AdSense publishers for alleged breach of contract, it improperly withheld unpaid amounts in those publishers’ accounts. The allegations against Google include, among other things, breach of the implied covenant of good faith and fair dealing. Google denies these claims.

    What Are My Options? If you are a Settlement Class Member, and would like to receive a Settlement Payment, you must submit a Claim Form no later than September 4, 2018 via online submission using the Class Member No. and Control No. below www.AdSensePublisherSettlement.com, via fax (1-888-425-6983), or via mail (Free Range Content v. Google, c/o GCG, P.O. Box 10537, Dublin, OH 43017-4537). If you submit a Claim Form or do nothing, you will be legally bound by the settlement, and you will not be able to sue Google about the legal claims resolved by this settlement. If you wish to exclude yourself from the settlement, you can submit an Opt-Out Form no later than September 4, 2018. This is the only option that allows you to sue Google regarding the legal claims in this case. If you do not opt-out, you may object to the settlement and you or your lawyer may also ask to speak at the hearing if you timely submit an Objection and request to be heard at the Final Fairness Hearing. To do so, you must include a Notice of Intention to Appear in the body of the Objection. Objectors who fail to submit or include this Notice of Intention to Appear may not speak at the Final Fairness Hearing without permission of the Court. If you choose to make an Objection through an attorney or have an attorney appear at the Final Fairness Hearing on your behalf, you will be solely responsible for paying that attorney’s fees. The deadline to submit Objections and requests to appear is September 4, 2018. If you object to the settlement, you will be bound by the settlement’s terms and will not be allowed to exclude yourself from the settlement; you will lose the right to sue Google and/or any other released entities regarding the legal claims in this case. Additional details are available at www.AdSensePublisherSettlement.com.

    Fairness Hearing: The Court will hold a Final Fairness Hearing on October 18, 2018 at 1:30 PM at the U.S. District Court for the Northern District of California, San Jose Courthouse, 280 South 1st Street, San Jose, CA 95113. At this hearing, the Court will consider whether: 1) the settlement is fair, reasonable, and adequate; 2) to approve the Class Representative Service Awards; and 3) to approve attorneys’ fees, costs, and expenses to Class Counsel. The motions for attorneys’ fees, costs, and expenses and Service Awards will be available at www.AdSensePublisherSettlement.com after they are filed.

    More Information: To get a copy of the detailed Notice, Claim Form, or Settlement Agreement or to learn more, visit www.AdSensePublisherSettlement.com, call 1-888-684-5073, or email [email protected].

    Les détails sont disponibles sur le site www.AdSensePublisherSettlement.com.
     
  11. Windmm

    Windmm Jr. VIP Jr. VIP

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    Made my day. I haven't read it yet. Thanks for sharing!
     
  12. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Based on the title I was half expecting this to be a tutorial on clickbail titles.

    -ThopHayt
     
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  13. danixD

    danixD Supreme Member

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    It's legit https://www.blackhatworld.com/seo/adsense-may-have-some-money-for-you.1033544/ If you have money go claim it
     
  14. BHKing777

    BHKing777 Registered Member

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    Thanks for sharing!
     
  15. K114a

    K114a Regular Member

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    What should we do when we go through this stage? keep building links?
     
  16. agent-x

    agent-x Regular Member

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    I think so. I think that's the point - the dance is designed to make you either undo whatever you did, or change your behaviour, so best thing is to not change anything you were doing.
     
  17. MediaGrizzly

    MediaGrizzly Junior Member

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    Master at clickbaiting, worth reading just because of that.