Just came across something and I can't really believe it. There is one website in my niche, which start to rank really well for many different keywords, but this whole website contains of basically ONE article, but the author is just copying the same article over and over again and changes the keywords only. ...and by the way...this website is in German, but the content is translated with a translator. It is unreadable, it doesn't make any sense. It is just random words next to each other without any context. How can Google rank this kinda website? Why would they even consider this "content" relevant? I thought duplicate content hurts the rankings, but how comes he can rank with EXACTLY the same content over and over again, but just changing the keywords?! In moments like this SEO feels like a fucking joke. This guy is literally putting no effort, but copy pasting his rubbish content every single day, but he starts to outrank websites, which are written in proper german and provide great content. EDIT: Just checked his backlink profile. ALL his backlinks are from websites linking to his IMAGES. All the websites have the same structure. Most of them are error 404. Wtf.