TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
- 14,993
- 16,105
Google’s Martin Splitt and Perficient’s Erin Enge sat down and dropped some great page speed insights. Here are the highlights:
Note: Page speed is only valued by Google because it improves the user experience. Instead of thinking of page speed as some metric to fix, approach it from a user-first perspective – it’s the future of SEO, especially as Core Web Vitals are set to become a ranking factor.
- Don’t sweat it: page speed isn’t always as important as some people will tell you. Yes, page speed is still important for SEO. However, Martin and Erin explain that you should focus on creating a good user experience overall – simply having a fast page doesn’t mean you will rank in the top 10.
- Resizing images isn’t the only part of optimizing for page speed. Keeping your image file sizes small is important, but page speed optimization goes deeper than that – lazy loading tactics, server speed, and proper script placement are all other facets to try implementing on your pages.
- Use an analytics-based approach to optimization. Just because your site loads quickly on a high-end laptop doesn’t mean it loads like that for everyone – pull from your user data to figure out what types of devices people are accessing your site from, and optimize for those devices.
Note: Page speed is only valued by Google because it improves the user experience. Instead of thinking of page speed as some metric to fix, approach it from a user-first perspective – it’s the future of SEO, especially as Core Web Vitals are set to become a ranking factor.
