Is there a difference between the 2? If so how do you know which you are experiencing? I built a ton of backlinks for a new site with 1 keyword just to get an idea of where the proverbial "line" is. It was ranked 70 last night & today it is not even in the top 100. That being said it ranks #8 on bing. Based on what I have read it looks like I should continue building links. Any thoughts?