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Google cracks down on Content Farms....

Discussion in 'Associated Content & Writing Articles' started by Millygirl, Feb 15, 2011.

  1. Millygirl

    Millygirl Regular Member

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    from CNN:
    Code:
    http://edition.cnn.com/2011/TECH/web/02/15/google.content.farms/index.html?iref=NS1
    Content farms, those generators of spammy Web pages engineered to show up high in search results, are getting a closer look from Google -- a move that could dampen their visibility. In a post on Google's official blog, the search giant on Monday invited users of its Chrome Web browser to take part in a test of an extension that will let them block certain sites from their search results.

    Adding the extension will let users create a "personal blocklist." They won't see content from that site again in Google searches done while using Chrome.

    It also sends Google a list of all the sites users have blocked.
    "[W]e will study the resulting feedback and explore using it as a potential ranking signal for our search results," Google principal engineer Matt Cutts says in the post.

    The tool comes as Google and others in the search industry are ramping up the rhetoric against content farms.
    In the post, Cutts describes them as sites with "shallow or low-quality content."

    In another post last month, he said Google has tweaked its algorithms to try to minimize those sites and that more changes are on the way.
    "[W]e hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content ...," he wrote.. "The fact is that we're not perfect, and combined with users' skyrocketing expectations of Google, these imperfections get magnified in perception. However, we can and should do better."

    A new search engine, Blekko, is designed specifically to weed out content from the farms.

    "These sites are the worst spam publishers on the Web according to our users," Rich Skrenta, CEO of Blekko, said in a February 1 release listing top Content Farms. "They are literally responsible for millions of pages on the Web that our users say are just not helpful and they'd prefer they were banned permanently. So we're going to do that for them."

    Demand Media's eHow, AOL Seed and Yahoo's Associated Content are among the top sites frequently described as content farms by critics.

    Generally speaking, the sites pay writers small wages to create posts on topics that have been identified as frequently-searched. The posts are then optimized to show up high in search results and used to sell ads.
    A Wired magazine article described a videographer who cranked out 10 videos on kayaking for Demand Media in less than four hours. He said he earned $20 for each.

    The Chrome extension is available in English, French, German, Italian, Portuguese, Russian, Spanish and Turkish.
     
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  2. plex_brahial

    plex_brahial Regular Member

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    Sounds like a good idea for the common user and of course another set of changes for us+ a lot of new titles for ebooks on WF
     
  3. tankr

    tankr Junior Member

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    Looks like someone could fire up Chrome and start blocking the competition from different IP's. Someone could make some money doing this for others.
     
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  4. ADHD-Dude

    ADHD-Dude Power Member

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    I will get that extension and my competition will die fast :greddy2:

    That extension will have a small effect on ranking and small sites will not be affected by it so all is the same
     
  5. Monrox

    Monrox Power Member

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    Yeah, that will work just like firing chrome and start clicking on your adsense from different IPs works. Stop underestimating the 'enemy' people :)
     
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  6. bezopravin

    bezopravin BANNED BANNED

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    Extension? Blocklist? Feedback?

    Hmmm, Let them do whatever they can and Lets do whatever we can! Well known result, The Winner will always be the Blackhatters!

    Hey Matt Cutts, Any other story Today? eh?
    :ranger:
     
  7. fiesta

    fiesta Junior Member

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    I suspect that with enough resources and careful planning that can certainly be done, the average IM guy probably wont be able to do that but the big guys sure could, not as a service but for eliminating their own competition

     
  8. bertbaby

    bertbaby Elite Member

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    I agree, if they go down this road with Chrome this new system will be gamed. They're opening up a messy can of worms and cutting into their own AdWords revenue to boot! They created this mess by saying content is king and now they need to fix what they perceive to be a broken system.

    Think IBM can sell them Watson to review content for Google?
     
  9. zebrahat

    zebrahat Elite Member

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    Typical Google control scheme. Create a product (in this case Chrome), expand its user base then use it to "crack down" on anything not G conforming that G doesn't like. Who is SUPPOSED to define what is low-quality content, the actual visitors, or the search engine? At what point does G become simply a selective directory that shows you only what it deems you should see (big corp sites page 1, little guys page 100), instead of being a natural organic search engine?
     
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  10. Monrox

    Monrox Power Member

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    Well they've always only relied on other people's work, namely analyzing links made by the rest of us and profiting on that. When porn started to rise up the serps, since everyone loves it hence links to it, they introduced the bad neighbourhood concept. So not only webmasters do their work, they are also forced to change their linking habits.

    Objectively it's brilliant, no matter how much it subjectively sucks for the simple guy.

    As to Chrome, well it is known to uninstall extensions it doesn't like. I can't wait to see what their OS will be doing. Probably call a $50/min hotline when it detects the RAM gets too hot. Or the feds if you burn more than 5 DVDs a week.
     
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