Google certificates

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sherguer

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I am trying to increase my skills and get ahead and I've stumbled across Googles certificates, is this worth the money and time or is there another, better way to gain digital marketing skills?
 
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Do you mean Google Career Certificates or Google Ads certifications?
 
kind of an obtuse question. one may argue, is college worth the practical knowledge, and have a debate on both sides.
is there knowledge there -- yes. is it useful? that's in the mind of the beholder.
i briefly looked at google certs when they released IT related ones. quickly i found out employers place zero value on those.
best way to learn is by doing. from my time on the net... everything in that certification is strung across the net, freely available.
if you want to prove to yourself or to an employer you can posses these certs, go enroll. otherwise your time is better spent watching youtube videos, reading blog posts and obtaining information that way. fastest way to learn is apply what you consume and "learn by doing"!
then again ,everyone learns differently. good luck on your journey to success.
parting thoughts... you'll likely learn the basic terminology and ground-level knowledge, but no "gold nuggets".
 
sherguer said:
I am trying to increase my skills and get ahead and I've stumbled across Googles certificates, is this worth the money and time or is there another, better way to gain digital marketing skills?
Click to expand...
Employers, like @uncutu mentioned, place zero values on them. However, in order to get to the employer, you have to pass a recruiter. Now recruiter is an incredibly stupid and useless beast, that will literally make you read aloud your resume, waste 20 minutes of your time and possibly not even have a job vacancy to offer. And that beast LOVES certifications. So if you stack yourself a bunch of colorful badges, the recruiter will look at them, scratch whatever it is they are scratching and say "oh! Me understand! Me put mark on da papir! Zis gentlman - he learnz. He got that, whachama call it - self-impro-ve-ment staff."
And once you get past the recruiter, then you may have a chance to speak to employer.

So - yes. Get it. You need it to impress recruiters and increase your visibility on LinkedIn. But try to spend the least money possible to get a shiny badge. Focus on Coursera/LinkedIn learning.
 
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uncutu said:
kind of an obtuse question. one may argue, is college worth the practical knowledge, and have a debate on both sides.
is there knowledge there -- yes. is it useful? that's in the mind of the beholder.
i briefly looked at google certs when they released IT related ones. quickly i found out employers place zero value on those.
best way to learn is by doing. from my time on the net... everything in that certification is strung across the net, freely available.
if you want to prove to yourself or to an employer you can posses these certs, go enroll. otherwise your time is better spent watching youtube videos, reading blog posts and obtaining information that way. fastest way to learn is apply what you consume and "learn by doing"!
then again ,everyone learns differently. good luck on your journey to success.
parting thoughts... you'll likely learn the basic terminology and ground-level knowledge, but no "gold nuggets".
Click to expand...
Thanks for the reply, since my goal is to learn at the moment as much as possible I beleive I will persue the certificate since it also in some way proves my dedication. Are there any Youtubers or blogs you recommend?
 
CashCreator said:
Employers, like @uncutu mentioned, place zero values on them. However, in order to get to the employer, you have to pass a recruiter. Now recruiter is an incredibly stupid and useless beast, that will literally make you read aloud your resume, waste 20 minutes of your time and possibly not even have a job vacancy to offer. And that beast LOVES certifications. So if you stack yourself a bunch of colorful badges, the recruiter will look at them, scratch whatever it is they are scratching and say "oh! Me understand! Me put mark on da papir! Zis gentlman - he learnz. He got that, whachama call it - self-impro-ve-ment staff."
And once you get past the recruiter, then you may have a chance to speak to employer.

So - yes. Get it. You need it to impress recruiters and increase your visibility on LinkedIn. But try to spend the least money possible to get a shiny badge. Focus on Coursera/LinkedIn learning.
Click to expand...
Thanks for the advice and the heads up on recruiters :)
 
Big employers use ATS to scan resumes.
Make sure to have ATS keywords in your resume.
 
sherguer said:
Thanks for the advice and the heads up on recruiters :)
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I went a bit too hard on the whole profession, just having a really bad streak with them :)
But yes, they do like the certifications, and shiny badges. So if you can learn something, and put a badge on it, or quickly go through things that you already know and put a badge on it - perfect!
 
Some job offers and companies looking for freelancers look for people with google ads certifications. Most don't, but I couldn't apply to some because I don't have them. They're free too so... Yeah. The only problem is you have to renew them.
 
In my opinion, Google is a global tech giant, and its certificates carry weight in the market even when you are working as a freelancer. You may find loads of videos on Youtube on digital marketing, and sure they are helpful too, but the certification badges will help you find better work and better money.
 
sherguer said:
I am trying to increase my skills and get ahead and I've stumbled across Googles certificates, is this worth the money and time or is there another, better way to gain digital marketing skills?
Click to expand...
@sherguer Google’s certificates can be a great investment if you’re looking to break into digital marketing or enhance your current skills. They’re designed to be comprehensive and accessible, covering essential topics like SEO, SEM, and analytics. The practical, hands-on approach can make them quite valuable.

However, they’re not the only option. You might also consider:

  1. Online Courses from Platforms like Coursera, Udemy, or LinkedIn Learning: These platforms offer various digital marketing courses, often created by industry experts.
  2. Specialized Certifications: For instance, HubSpot Academy provides excellent certifications in inbound marketing, content marketing, and social media.
  3. Practical Experience: Sometimes, hands-on experience, whether through internships, freelance projects, or personal projects, can be incredibly valuable.
  4. Networking and Professional Groups: Joining digital marketing groups or forums can provide insights and tips from industry professionals.
Ultimately, it depends on your learning style and career goals. If you prefer structured learning with a recognized certification, Google’s certificates are a solid choice. If you’re looking for a broader range of options or more specialized skills, exploring other courses or practical experiences might be beneficial.
 
mogaz said:
In my opinion, Google is a global tech giant, and its certificates carry weight in the market even when you are working as a freelancer. You may find loads of videos on Youtube on digital marketing, and sure they are helpful too, but the certification badges will help you find better work and better money.
Click to expand...
Yeah I was thinking the same thing, some people might not care but to some it might carry weight so might as well do it
 
Google certificates can help you finding job on Upwork. But I would not consider them as a some confirmation of serious knowledge or skills.
 
Google Ads certifications are an ok way to start with Google Ads, but it pales in comparison to real experience.
Also, be very very cautious about what Google (also Meta) recommends about ads.
They just want to you to spend money so they can train their algorithms.
 
Certificates are actually not that important, as long as your technology is strong and you can make money for your customers
 
Google Certificates can help you if you want to be an Employee for big companies.
But the best thing you need to have is experience. thats what everyone are looking for.

It also can help you on Upwork, Fiverr when you start as a new User.
 
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