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Google broken links penalty?

Discussion in 'White Hat SEO' started by zackpow, Aug 9, 2010.

  1. zackpow

    zackpow Newbie

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    Hey guys or gals.

    Does anyone know if the big "G" penalizes sites with broken links? I'm trying to help a local business improve their search rankings and they just changed their website and have tons of missing pages.

    I should clarify that there are no broken links on their website, only missing pages that are indexed by Google.

    Any thoughts?

    Zack
     
    Last edited: Aug 9, 2010
  2. bobbys

    bobbys Regular Member

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    Nobody knows exactly how big of a penalty there is but yes there is definately a penalty,
    which is only common sense. A site with tons of broken or missing links is not the kind of site
    google wants to highlight on page 1.
     
  3. chockomonkey

    chockomonkey Regular Member

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    This. It just makes sense.

    So, start 301ing all those pages!
     
  4. zackpow

    zackpow Newbie

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    I should clarify that there are no broken links on their website, only missing pages that are indexed by Google.

    Does Google penalize for this?
     
  5. bobbys

    bobbys Regular Member

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    As long as the links on existing pages don't lead to broken pages with nothing on them it
    shouldn't be an issue. Previously indexed pages that are deleted and no longer exist will
    just be deindexed in time.
     
  6. chockomonkey

    chockomonkey Regular Member

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    make sure that there are 301 redirects setup so that you maintain the links made to them at least
     
  7. corbin2

    corbin2 Registered Member

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    You can also remove the non-working urls in google webmaster tools. Google will then deindex these pages. But you have to add the links one by one...
     
  8. Unkn0wnPlayer

    Unkn0wnPlayer Newbie

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    I'm betting that the penalty can be pretty significant if you have a lot of broken links.

    About once per month I use http://hiderefer.org/?http://home.snafu.de/tilman/xenulink.html (free) to find broken links. Then edit the pages to remove the links or set up re-directs.
     
  9. zeefire00

    zeefire00 Newbie

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    Google always penalizes websites that are not built properly, so if I were you I would 301 everything that you need.