Google announced that it would start increasing ranking of sites that use Encryption. You can read about it here Code: http://googleonlinesecurity.blogspot.co.uk/2014/08/https-as-ranking-signal_6.html I wanted to discuss this new change with you guys. Are you guys going to start installing encryption on your sites? What about content based sites like adwords/affiliate blogs? I don't see the point of encryption on those sites. Do you think Encryption would be worth it? I also have an eCommerce site that is encrypted, however the only pages that are encrypted are the pages with sensitive information (Login Pages/Checkout/ect...) Encrypting all of my pages would slow down my site (Magento) significantly. Do you think encryption on all pages would be worth it? Ultimately I just want to start some meaningful conversation on how to use this change to benefit our sites.