Has anyone seen the SEO section in Google Analytics? Im trying to make out what exactly counts as an impressions. If you click on queries it lists all the keywords people used to find your site. So my top keyword. Its says "3000 impressions, 60 clicks, average position 45". So I was wondering, 1) Do it count as an impression if you page was included in the SERPS even if your on page 40 and the visitor doesnt actually go to page 40? 2) The fact that my average is position 45. It means im not always on page 1? (must at some points if im getting clicks) so what determinds when or why would I be on page one sometimes. 3) If I was to do SEO for this keyword and get my average position onto the first page then I would expect a close number of clicks to the 3000 impressions im getting?