Hi, Today I stumbeled on something I still cannot figure out in Google Analytics. Let me explain. My index page has a bounce rate of around 30%. So 30% of the visitors who enter my index page through whatever channel are not entering further in my website. I think that's a good rate but improvement can be made. After this I went on to analyse my flow charts. They explain user behauvior in big detail. 23,3% of all people continue to another page and the 76,7% of people leave my page. This kinda struck me. I tried to find an answer on Google or maybe in the flow charts itself. How can it be that my bounce percentage is 30% when more then 70% leaves the index according to my analytics. Take a look in your analytics and join the discussing !
You may need to consider the difference between exit rate and bounce rate (and returning visitors + time spent on site/engagement leading to a potential no bounce) Search for: [h=1]Exit Rate vs. Bounce Rate[/h]
