Wilson Grant Fisk
Elite Member
- Nov 10, 2012
- 15,677
- 46,847
Digital Analytics Fundamentals
This three-week course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.
Course highlights include:
- An overview of today?s digital measurement landscape
- Guidance on how to build an effective measurement plan
- Best practices for collecting actionable data
- Descriptions of key digital measurement concepts, terminology and analysis techniques
- Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance
- View lessons from experts
Watch or read lessons from digital analytics advocate Justin Cutroni, all at your own pace. - Test your knowledge
Apply what you learn in the course by completing short quizzes and practice exercises. - Join the learning community
Engage with other course participants and analytics experts in the course forum and on Google+.
https://analyticsacademy.withgoogle.com/course
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