Also this site can help http://www.keywordspy.com to tell you how much you would pay for certain keywords and has examples of other ads. You don't have to sign up to get info.
i know that there are a lot of other tattics using for example using competitors site that have adsense for display your ad or using url that have higt PR in your ads for get hight QS .. Etc..
I'm searching for an ebook that resume all this tattics ..
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