Google Adwords policy change

psteve710

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User safety - Short-term loans

The AdWords policy on user safety will change around mid-January 2012. The policy is changing to prohibit short-term loans that don't include the following:

Implications of late payment
Implications of non-payment
Code of practice/policy on responsible lending
Disclosure of fees including the annual percentage rate (APR)
Disclosure of renewal policy
Legitimate contact information/physical address
Compliance with other state or local regulations related to short-term loans

Currently, the policy doesn't require all of the above information. The change will affect all countries.

http://support.google.com/adwordspolicy/bin/static.py?hl=en&page=release_notes.cs
 
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