Google Adwords Percentage Indicator
- Thread starter Tbiliseli
- Start date
- Oct 21, 2007
- 1,666
- 624
Doesn't necessary..
LucidMarketing
Regular Member
- Jun 25, 2011
- 431
- 128
I believe he means conversion rate.
Your conversion rate depends very little on Adwords. It's there to attract clicks to your page. You can do a great job at attracting those clicks and a very poor job at convincing them to buy, to close the sale.
Competitors may have a say as well. You may attract clicks and convincing them you have great value. But a competitor may do a better job and a certain percentage of sales go to them because they show to have better value. When I say "better value" I'm not talking about being cheaper. You can both sell the same or similar product but yours is a bit more expensive and still make more sales than the competition.
In short, Adwords is an advertising tool, the carrot to get customer in the door. Yes, it can help a little what your ad says but whether PPC, newspaper, radio or other advertising method, few people buy simply based on the ad, and much less so from a 95-character one.
Your conversion rate depends very little on Adwords. It's there to attract clicks to your page. You can do a great job at attracting those clicks and a very poor job at convincing them to buy, to close the sale.
Competitors may have a say as well. You may attract clicks and convincing them you have great value. But a competitor may do a better job and a certain percentage of sales go to them because they show to have better value. When I say "better value" I'm not talking about being cheaper. You can both sell the same or similar product but yours is a bit more expensive and still make more sales than the competition.
In short, Adwords is an advertising tool, the carrot to get customer in the door. Yes, it can help a little what your ad says but whether PPC, newspaper, radio or other advertising method, few people buy simply based on the ad, and much less so from a 95-character one.